About ITC Foods Archives - PuneDiary.Com https://punediary.com/tag/about-itc-foods/ Each & Everything About Pune Mon, 12 Jul 2021 04:46:29 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.5 https://punediary.com/wp-content/uploads/2018/12/cropped-pen-32x32.png About ITC Foods Archives - PuneDiary.Com https://punediary.com/tag/about-itc-foods/ 32 32 ITCstore.in and Akshay Patra urge citizens of India to come forward and support those impacted by the pandemic https://punediary.com/itcstore-in-and-akshay-patra-urge-citizens-of-india-to-come-forward-and-support-those-impacted-by-the-pandemic/ https://punediary.com/itcstore-in-and-akshay-patra-urge-citizens-of-india-to-come-forward-and-support-those-impacted-by-the-pandemic/#respond Mon, 12 Jul 2021 04:46:29 +0000 https://punediary.com/?p=4999 ITCstore.in and Akshay Patra urge citizens of India to come forward and support those impacted by the pandemic

National, 07 July 2021: In yet another endeavor to make a meaningful contribution towards the society during these trying times, ITC Limited has launched ITC CARE Basket; an initiative in partnership/ collaboration with Akshay Patra. The second wave of the pandemic has resulted in many people losing their source of income including individuals & families, vulnerable sections of the society, […]

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ITCstore.in and Akshay Patra urge citizens of India to come forward and support those impacted by the pandemic

National, 07 July 2021: In yet another endeavor to make a meaningful contribution towards the society during these trying times, ITC Limited has launched ITC CARE Basket; an initiative in partnership/ collaboration with Akshay Patra. The second wave of the pandemic has resulted in many people losing their source of income including individuals & families, vulnerable sections of the society, contractual factory workers, to Mumbai Dabbawalas among others. ITC CARE Basket is a thoughtfully curated essentials basket that can support the monthly requirements of a family. Through the pandemic, ITC Ltd and Akshay Patra have been committed/ dedicated to supporting the government and the distressed communities with relief provisions/essentials. To further amplify this initiative they have appealed to the conscious citizens, to come forward and extend support to those who have been impacted during this long pandemic.  

The ITC CARE Basket is an assortment of ITC’s wide range of FMCG products, delivering the goodness of essential micronutrients, fiber-rich products, sanitizers, and masks.  The Care Baskets has also been extended to the home chefs who have been relentlessly cooking to support all those impacted by COVID.  This initiative is lives across Mumbai, Pune, Bangalore, Delhi, Kolkata, Chennai, and Hyderabad. Consumers can visit https://www.akshayapatra.org/itc-basket1 or https://www.akshayapatra.org/itc-basket2 and contribute towards a family’s food & essential requirements for a month. The team has further started its journey to reach out to more than 10 million digitally connected citizens who are looking for an avenue to contribute to society.  

Commenting on the initiative, an ITC spokesperson said, “The country has been continuing its fight against the pandemic.  Among the most impacted, there are a sizeable number of individuals who are unable to acquire basic necessities for daily food consumption and require additional support and assistance to help them get back on their feet.  The resilient citizen-driven initiatives have been extremely heart-warming and at ITC Ltd, this sentiment has encouraged us to create multiple avenues aiding and amplifying these thoughtful efforts in a bid to assist those impacted by the pandemic.”

About ITC Foods: A Division of ITC Limited 

ITC’s branded packaged foods business is one of the fastest-growing foods businesses and one of the largest foods companies in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman, Fabelle, Sunbean, and GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery, and Juices & Beverages.

ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.

ITC’s uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety, and hygiene standards in manufacturing processes and in the supply chain. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution, and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Africa, the Middle East, and Australia.

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ITC Ltd. Sunfeast YiPPee!’s new campaign ‘bowls’ a saucy googly to instant noodle lovers https://punediary.com/itc-ltd-sunfeast-yippees-new-campaign-bowls-a-saucy-googly-to-instant-noodle-lovers/ https://punediary.com/itc-ltd-sunfeast-yippees-new-campaign-bowls-a-saucy-googly-to-instant-noodle-lovers/#respond Sat, 13 Feb 2021 05:19:24 +0000 https://punediary.com/?p=3987 ITC Ltd. Sunfeast YiPPee!’s new campaign ‘bowls’ a saucy googly to instant noodle lovers

National, 12th February 2021: ITC Ltd.’s Sunfeast YiPPee!, known for its round instant noodle blocks and long slurpy noodles, has launched Sunfeast YiPPee! Ki Saucy Googly, a new TVC campaign for its yet another differentiated offering – Sunfeast YiPPee! Saucy Masala. Consumer research and studies reflect that a section of Indian noodle-lovers quintessentially enjoys adding a smack of tanginess […]

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ITC Ltd. Sunfeast YiPPee!’s new campaign ‘bowls’ a saucy googly to instant noodle lovers

National, 12th February 2021ITC Ltd.’s Sunfeast YiPPee!, known for its round instant noodle blocks and long slurpy noodles, has launched Sunfeast YiPPee! Ki Saucy Googly, a new TVC campaign for its yet another differentiated offering – Sunfeast YiPPee! Saucy Masala. Consumer research and studies reflect that a section of Indian noodle-lovers quintessentially enjoys adding a smack of tanginess to their noodles.  

Featuring brand ambassador MS Dhoni, Sunfeast YiPPee! Ki Saucy Googly campaign introduces consumers to the two culinary googlies in one pack of Sunfeast YiPPee! Saucy Masala – the red colored noodle block that gives the noodles their tangy and distinctive color and the chatpata tastemaker, infused with the tangy taste of tomato sauce. The TVC concludes with MS Dhoni having tasted Sunfeast YiPPee! Saucy Masala and vouching for this culinary Googly over the cricketing one. 

Link to the TVC: https://www.youtube.com/watch?v=7EL60151PRE 

The TVC is being aired across all popular GEC channels in the country in eight languages including Hindi, Marathi, Kannada, Telugu, Bengali, Oriya, Tamil, and Malayalam. To further amplify its reach, the campaign is also parallel activated on digital platforms like Facebook, Instagram, and YouTube. Furthermore, Sunfeast YiPPee! is engaging with consumers through interesting contests and activities and offering the consumers a chance to win exciting prizes.  

 About ITC Foods: A Division of ITC Limited 

 ITC’s branded packaged foods business is one of the fastest-growing foods businesses and one of the largest foods company in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman, Fabelle, Sunbean, and Gummo. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery, and Juices & Beverages. 

ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network. 

ITC’s uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety, and hygiene standards in manufacturing processes and in the supply chain. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products. 

The business continues to invest in every aspect of manufacturing, distribution, and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, the Middle East, and Australia.  

For more information contact – Madison PR 

Pooja Ganesh- +91 9994337654pooja.ganesh@madisonpr.in 

Avanii Thakur- +91 8296750038avanii.thakur@madisonpr.in 

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ITC Ltd.’s recently launched Sunfeast Caker urges consumers to not compromise while snacking with its ‘Paet Ko Do Kuch Great’ campaign https://punediary.com/itc-ltd-s-recently-launched-sunfeast-caker-urges-consumers-to-not-compromise-while-snacking-with-its-paet-ko-do-kuch-great-campaign/ https://punediary.com/itc-ltd-s-recently-launched-sunfeast-caker-urges-consumers-to-not-compromise-while-snacking-with-its-paet-ko-do-kuch-great-campaign/#respond Wed, 09 Dec 2020 05:49:43 +0000 https://punediary.com/?p=3645

National, 7th December 2020: ITC Ltd.’s Sunfeast, which recently launched its new sub-brand, SunfeastCaker to expand its footprint in the cakes category, has launched its first pan-India TVC campaign‘Paet Ko Do Kuch Great’. The campaign communication strikes a chord with every consumer who seeks instant snacking options in moments of hunger and sees their inner […]

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National, 7th December 2020: ITC Ltd.’s Sunfeast, which recently launched its new sub-brand, SunfeastCaker to expand its footprint in the cakes category, has launched its first pan-India TVC campaign‘Paet Ko Do Kuch Great’. The campaign communication strikes a chord with every consumer who seeks instant snacking options in moments of hunger and sees their inner cake lover or ‘Caker’ come alive. Led by the brand’s signature offering and first, in the category, Trinity, a triple choco layered product innovation, which delivers a refined sensorial experience like-never-before, SunfeastCaker urges consumers that when they experience the ‘GudGud’ sensation in the stomach they should satiate it with something truly great i.e.‘PaetKo Do Kuch Great’.

Link to the TVC:https://www.youtube.com/watch?v=becXniHihAY&ab_channel=SunfeastCaker

The TVC opens with a young couple seated in the living room as they are trying to spend some time together. Cut to the girl’s face with an uneasy expression coupled with a stomach grumbling sound effect, asks the guy for any snack to satisfy her untimely hunger pang. The guy, turning down her request to offer just any snack, extends a pack of SunfeastCaker ‘Trinity’ against the background of a peppy jingle that suggests ‘PaetKo Do Kuch Great’. The fleeting happy moment for the couple is taken by surprise with the doorbell ring.  The boy expecting his father back home hides his girlfriend while leaving the pack ofSunfeastCaker Trinity on the couch.

The father soon finds the unexpected guest hidden behind the curtain, thanks to her hunger pang alarm sound. The shock to see the girl is quickly replaced with a smile when the girl innocently snatches SunfeastCaker Trinity from his hand to satiate her hunger pangs. One indulgent bite cuts into the product shot which shows the triple-layered cake, choco-enrobed at the bottom with choco crème as the middle filling and topped with a choco drizzle. The unexpected hunger call from the father’s stomach eventually leads to a moment of laughter among the three.

Commenting on the TVC launch, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Limited said, “Sunfeastas a brand has developed a reputation of delivering delicious snacking options over the years. Our new range of offerings under SunfeastCakeraspires to give a much-needed enrichment to the packaged cakes segment and deliver experiences as good as freshly baked cakes. With this new campaign we aim to further grow the cakes category by highlighting how our products satisfy all three vectors of hunger.e., offer satiety, indulgence, and convenience, whilst establishingSunfeastCaker as a truly great snacking option.  We look forward to being a part of the consumers snacking moments and help enliven our proposition – PaetKo Do Kuch Great, through their thoughtful choice”.

Further elaborating on the TVC launch, Romit Nair, Creative Head, FCB Ulka, said “When it comes to snacking, a cake beats everything. SunfeastCaker is made for all kind of cake lovers. It isn’t a good option, it’s a great option. That’s why we wrote ‘PaetKo Do Kuch Great.’ When your stomach rumbles and grumbles for something to eat why give it any snack, give it a great one.

The idea was to own that moment when your paet goes ‘gud-gud’ which is the moment that’s in-between mealtimes. We used the sound of the stomach going ‘gud-gud’ as the creative device clubbed with a fun track. The creative piece brings out the true love for cake. In a sticky situation, the girl isn’t worried about the consequences she’s just worried about giving her paet something great.”

The TVC was shot and developed by FCB Ulka. The film will be aired across popular GEC channels in Telugu, Tamil, Malayalam, Kannada, Bengali, Hindi, and Assamese. Subsequently, the TVC will also leverage the reach of digital through popular social media and relevant online media platforms.

Agency Credits
Creative Agency: FCB Ulka
Production House: Rabbit Hole Films
Director: Shujaat Saudagar
Executive Producer: Karishma Sahi
DOP: JishnuBhattacharjee
Associate Producer: Karnika Amin, VidyaMuraleedharan
DA: Ishita Dave
Editor: Shyam Salgoankar, Amna Shukla
Sound Engineer: Tilak Goswami
Chief Creative Officer: Swati Bhattacharya
Creative Head: Romit Nair
Creative Team: Anik Roy
Planning Team: Ankit Sharma, Monica Reddy
Account Management: M.Damodaran, Prutha Nesargi, Priyansha Agarwal, Twinkle Agarwal

About ITC Foods: A Division of ITC Limited

ITC’s branded packaged foods business is one of the fastest-growing foods businesses and the third-largest foods company in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman, Fabelle, Sunbean, and Gummo. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery, and the newly introduced Juices & Beverages.

ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.

ITC’s uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety, and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution, and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Africa, the Middle East, and Australia.

For further inputs, please contact:

Ritika Singh- ritika.singh@madisonpr.in | +91 96200 72175

Nikhilesh Pillay – nikhilesh.pillay@madisonpr.in | + 91 9820451303

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