India’s home-grown innovation, a paper-based repellent that instantly knocks down mosquitoes and effect lasts up to 4 hours, was developed by Godrej Consumer Products

• Innovation launched as Goodknight Jumbo Fast Card, priced affordably at INR 1.5 per usage
• Experts from the Ministry of Health, ICMR, and HICA opine the need for innovation and partnership if India wants to be free of mosquito-borne diseases

Mumbai, September 27, 2021 – As India deals with the ongoing pandemic, rising malaria and dengue cases have posed a double health threat. Addressing this issue, a discussion themed on ‘The fight against mosquito-borne diseases and the need for innovation’ was organized featuring experts from The Ministry of Health & Family Welfare, Govt. of India; Indian Council of Medical Research (ICMR); The Gates Foundation; Home Insect Control Association (HICA) and Godrej Consumer Products. During this discussion, a game-changer innovation has been revealed that could make protection from mosquitoes accessible, effective and affordable for urban and rural masses. Created by the R&D team at Godrej Consumer Products, it is a paper-based mosquito repellent providing instant relief and up to 4 hours of protection from mosquitoes.

Unveiled as Goodknight Jumbo Fast Card, it is a spiral-shaped paper card. As soon as one lights a Jumbo Fast Card, the technology activates fast action and an instant knock-down effect on mosquitoes. It also leaves a pleasing fragrance that lingers around the room.

In India, close to 50% of mosquito repellents used are burning formats. Of this, almost 30% are using unapproved and illegal mosquito repellent incense sticks that have adverse health effects since they use harmful chemicals as actives in the product. Jumbo Fast Card is a high-quality standard and safe alternative for users of such formats.  This revolutionary product does not depend on electricity, making it a viable option for both urban and rural areas, susceptible to mosquito menace. Goodknight Jumbo Fast Card is available in a pack of 10 cards and is affordably priced at INR 15. This means the per-user cost is as low as INR 1.5 only.

Commenting on the innovation, Sunil Kataria, CEO – India, and SAARC, Godrej Consumer Products Ltd (GCPL), said, “As the leader in the household insecticides category, Goodknight is committed to innovate and provide effective yet safe solutions at very low cost. Jumbo Fast Card is our latest innovation which is the result of our deep understanding of the category and know-how of what the country currently needs. This revolutionary paper-based format will give people the dual benefit of instant action and its effect will last up to 4 hours at only INR 15 for 10 cards. This makes Jumbo Fast Card an effective and affordable solution against mosquitoes in the urban and rural landscape.”

The panel moderated by wellbeing champion Dr. Marcus Ranney, comprising experts from the Ministry of Health, ICMR, The Gates Foundation, HICA, suggested the need for innovation and partnership if India wants to be free of mosquito-borne diseases. Though a major global health crisis, COVID-19 is a strong case example highlighting how innovations in record time played a key role to improve public health. From home testing, COVID-19 kits, infection-free taps, phone booth COVID-19 testing to the vaccines themselves, all these innovations empowered people around the globe to fight the pandemic. Similarly, the panel suggested adopting a collective approach and look at innovations to fight malaria, dengue, and chikungunya, among others.

To tackle malaria and dengue, experts urged for behavioral and mindset change amongst citizens. Personal intervention is a must by adopting proper hygiene practices, using mosquito repellents at home and personal repellents when outdoors, bed nets, wearing full-sleeve clothes, and ensuring no water gets collected in and around homes as it becomes mosquito breeding grounds.

 Dr. PK Sen, Principal Advisor, Ministry of Health and Family Welfare, said, “India needs innovations to be free of mosquito-borne diseases. Malaria and dengue have seasonal occurrence with high outbreak potential. The burden of these diseases on the economy and healthcare system is much higher. The COVID-19 pandemic is placing immense pressure on the health care system worldwide. A concerted effort with inter-ministerial convergence is the key to strengthen community mobilization for effective vector control response. Supporting innovations will translate into the development of unique tools and establish an eco-system fostering partnership. Addressing strategies with newer tools will give momentum for Universal Health Coverage to provide accessible, affordable and sustainable health care.”

 Dr. Rajni Kant, Director, ICMR – Regional Medical Research Centre, Gorakhpur, commented, “We need to undertake research on priority areas such as drug resistance and identifying hot spots in case of malaria and demonstrate few model projects towards its elimination on a larger extent as well as creating awareness for the prevention of dengue and work towards vaccine research. Due to growing population, urbanization, global travel, and climate change there is a need to equip ourselves in a much better way to combat mosquito-borne diseases. The analysis will help us to be better prepared. Supporting innovations, be it from public or private space, will empower India to possess solutions and tools for prevention and better treatment after disease occurrence. With 95% of our population living in malaria-endemic areas, the public-private partnership can also help to research and develop affordable, cost-effective solutions for the masses.”

Adv. Jayant Deshpande, Honorary Secretary,  Home Insect Control Association (HICA), a non-profit making industry body promoting safe use of household insecticides,  said, “While people will prepare themselves against malaria & dengue, they need to do it with the right household insecticide products. Currently, we are urging people to stop buying illegal mosquito repellent incense sticks and opt for safe, approved incense sticks from reputed companies. While incense sticks from unscrupulous players maybe are cheap, they do not go through the regulated manufacturing processes and basic checks on safety parameters of the skin, eye, and respiratory systems mandated for all home insecticide products. All illegal incense sticks flout norms and are not tested on the aforementioned parameters. Affordable and effective innovations like Goodknight Jumbo Fast Card will act as an intervention and consumers stand to benefit from it.”

“As a group, Godrej has always tried to innovate and deliver solutions for the betterment of public life and progress of the country. Goodknight Jumbo Fast Card is one of the pragmatic solutions created by our R&D team. It is our humble contribution that will reinforce India’s war against mosquito-borne diseases” added, Sunil Kataria of Godrej Consumer Products Ltd (GCPL).

Video Message from Nisaba Godrej, Chairperson and Managing Director, Godrej Consumer Products: https://bit.ly/3lVR0vL

Also, PFB the link to the recording of the virtual press conference.

https://godrejinds.zoom.us/rec/share/uART7Db9LuzgyJxZqoYVhmPPhsUcSF8JiOKCBJzKHXnWADTJ9oHFIs1sKcEGtcKy.-nXODSoiAo6pqbWu

About Godrej Consumer Products Ltd:

Godrej Consumer Products is a part of the over 124-year-young Godrej Group. We are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. As an emerging market company, we have witnessed rapid growth and are pursuing our exciting and innovative aspirations.

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second-largest player in Indonesia, and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 percent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our Good & Green approach to build a more inclusive and greener India.

At the heart of it all is our talented team. We take much pride in fostering an inspiring workplace with an agile and high-performance culture. We are also deeply committed to recognizing and valuing diversity across our teams. www.godrejcp.com

The post Goodknight unveils latest innovation – Jumbo Fast Card, a unique paper-based mosquito repellent at just INR 1.5 per usage appeared first on PuneDiary.Com.

Mumbai, August 13, 2021: As part of its strategy to strengthen e-commerce business with digital-first brands, Godrej Consumer Products Limited (GCPL), a leading emerging markets company, introduced three new digital-native products innovations under its leading brands such as Godrej Ezee, Godrej Protekt, and Goodknight. The three new launches are single-use laundry capsules – Godrej Ezee Detergent Pods; Godrej Protekt All-in-1 Dishwasher Tablets that combine the benefits of dishwasher detergent, rinse aid, and dishwasher salt and; Goodknight Anti Mosquito Bed Nets. The new launches are in categories of detergents (laundry and dishwashing) and home care. All three products can be purchases only via e-commerce platforms.

GCPL is building a strong backbone, to leverage the data-rich environment of e-commerce to its full potential. COVID-19 has accelerated digital adoption across shoppers, making them opt for direct-to-consumer (D2C) channels that offer more convenience. Recent shifts in consumer behavior also indicate a strong preference for online buying. This has prompted brands to exclusively launch products on e-commerce platforms like Amazon, Big Basket, and Flipkart.

Commenting on the digital-first strategy, Sunil Kataria, Chief Executive Officer – India & SAARC, Godrej Consumer Products Limited (GCPL), said, “One of the emerging consumer needs across product categories is high efficacy with great convenience. The widespread acceleration in digital adoption has propelled our digital ambitions. To tap into the growing significance of e-commerce as a channel, GCPL has launched Godrej Protekt All-in-1 Dishwasher Tablets, Godrej Ezee Pods, and the Goodknight Anti Mosquito Bed Nets. We are innovating to offer such niche products created exclusively as e-commerce first products.”

Through Godrej Ezee, the leading detergent brand, GCPL is driving innovation in the laundry detergent segment by introducing Godrej Ezee Detergent Pods. The 4X concentrated ‘Super Clean’ formulation cleans, removes stains, and brightens clothes. These small but powerful pods fight stains without damaging fibers, color protect, and work well even in hard water. The pods are convenient with their pre-measured packaging, where one pod can be used for a full load of clothes in a washing machine. The formulation reduces scaling, clogging of pipes and is a more sustainable solution in the long run with its zero wastage and zero spilling properties. The ‘Ezee-flow’ technology, ensures equal dispersion of detergent amongst the clothes and provides a superior, long-lasting fragrance. The pods are priced at INR 400 for a set of 20 and are available on Flipkart, Amazon, and Big Basket.

Under Godrej Protekt, India’s most trusted home and personal hygiene brand, GCPL has introduced Godrej Protekt All-in-1 Dishwasher Tablets, a revolutionary product in the dishwashing segment. The all-in-1 dishwashing solution acts as a detergent, rinse aid, and dishwasher salt, also providing 99.9% germ protection. It contains active enzymes to remove tough stains, cuts through grease and grime, features active oxygen technology, and has no added phosphates. The product is made from a self-dissolving wrapper and uses reusable packaging, making it a sustainable upgrade. The product is priced at INR 500 for a pack of 25 tablets (20g each), available on Big Basket, Amazon, and Flipkart.

Goodknight Anti Mosquito Bed Nets are launched by GCPL, under its leading household insecticide brand Goodknight. The product is made of strong, high quality, 30 GSM net and heavy-duty zippers for long-lasting durability. It also features pockets to hold mobile phones and sections for wire entries, making it convenient. The bed net wraps snuggly under the mattress to completely seal and create a protective bubble. The product comes in an easy-to-carry fabric bag, adding to its convenience. Goodknight Anti Mosquito Bed Nets are available exclusively on Amazon for INR 1500

GCPL is focused on building a strong foothold in the e-commerce business, to catch the rapid shifts in consumer behavior brought about by the pandemic. In India, the company has set up an independent e-commerce business unit with separate P&L accountability and fully functional capabilities across sales, marketing, innovation, and supply chain. The latest digital-native launches across Godrej Protekt, Godrej Ezee, and Goodknight experiment with premium niche categories and aim to scale up their direct engagement with customers through direct-to-consumer (D2C) channels.

About Godrej Consumer Products Ltd:

Godrej Consumer Products is a leading emerging markets company. As part of the 124-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting ambitious aspirations.

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second-largest player in Indonesia, and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair color in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 percent of the promoter holding in our Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our ‘Good & Green’ approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are also deeply committed to recognizing and valuing diversity across our teams.

The post Godrej Consumer Products expands e-commerce business, launches three new digital-native products under Godrej Ezee, Godrej Protekt and Goodknight appeared first on PuneDiary.Com.

Mumbai, June 10, 2021: Godrej Professional, a professional brand with products across hair color, care, styling, and keratin from Godrej Consumer Products Limited (GCPL), announced Suraksha Salon 2.0, an industry-first initiative focussing on the health, wellness, and protection of salon community. In its first edition introduced in 2020, Suraksha Salon focussed on helping the salon community with necessary hygiene solutions, education on safety and hygiene for salon infrastructure and services, and back-to-business support.

Through Suraksha Salon 2.0, Godrej Professional will be providing priority vaccination to 10,000 hairstylists, beauticians, and salon staff across India. They need to register on www.cowin.gov.in and follow the Godrej Professional Instagram handle to get updates about the drive-in their respective cities. The Instagram handle shares city-specific links for the drives, to sign up. Post sharing details, the team at Godrej Professional will get in touch in person to verify and share the vaccination slots. Suraksha Salon 2.0 will provide all the necessary guidance, resources, and updates to salon owners to ensure the safety and well-being of their staff and customers. This free-of-cost vaccination drive will be conducted by Godrej Professional across cities like Mumbai, Pune, Bangalore, Hyderabad, Delhi, Kolkata, Guwahati, Vadodara, Chandigarh, and Ludhiana. This initiative will be further expanded to more cities.

Speaking about the initiative, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL), said, “Godrej Professional is committed to empower and uplift the Indian salon industry. After a strong outreach of Suraksha Salon last year, the second edition encourages the salon community to get vaccinated and provides them the necessary mental support. COVID-19 has already heavily impacted the salon industry leading to a complete halt of operations for over five months during the first wave of the pandemic.  The second ongoing wave made it more difficult for salons as this also led to a complete shutdown. Hairstylists, beauticians, and salon staff work in close proximity with their clients and it becomes critical for this workforce to be vaccinated at the earliest. Vaccination will not only make sure they are safe but are also empowered to return to their work as soon as salons are opening up.”

Appreciating the initiative, Vikram Bhatt, Founder, Enrich Salon, said, “Firstly, we would like to express our heartfelt gratitude for Godrej Professional to come up with such a great initiative for the hair & beauty industry – It will go a long way. Registration was done flawlessly and slots were allocated with personal messages to individuals. On the day of vaccination, everything was well organized. Right from the senior members in the team to the one volunteering at the venue, all were hands-on and helping every possible way. Would like to make a special mention to the backend team who were proactive and ensuring we utilize all the slots effectively.”

“Godrej Professional Suraksha Salon Program is a great initiative supporting the salon industry during these testing times. Along with other activities, priority vaccination is a remarkable step taken as part of the program. This is very important as salons are opening up again and the salon professionals working in them will need protection against the virus. This also ensures customers who visit the salon are safe as well”, added, S Arvind Kumar, VP – Operations (AP/ Orissa and Telangana, Naturals Salon & Spa.

Godrej Professional has also partnered with Fortis Hospitals Mumbai for a dedicated helpline – 6366528566, which will provide free guidance for all coronavirus-related queries. Additionally, live sessions will be conducted by Dr. Manjeet Singh Arora, Consultant-General Medicine & Community Health Expert, Fortis Hospital, Mulund; Dr. Rajesh Parikh, neuropsychiatrist and the author of the first book on vaccine ‘The Vaccine Book‘; & Director of Medical Research, Jaslok Hospital on myth-busting, a guide to vaccination and other COVID-19 related issues to spread awareness and curb misinformation.

Godrej Professional also tied up with Mindhouse-who is building the World’s Largest Wellness Platform, to conduct mental wellness program for salon professionals.

The first edition of Suraksha Salon saw Godrej Professional supporting 10,000+ salons, donating 15,000 liters of sanitizers and 10,000 re-usable masks to stylists. In addition, Godrej Professional supported salons with disposable kits as well. ‘Suraksha Guidelines’, a comprehensive module on safety and hygiene, were curated by health experts for the safety of the salon community. The guidelines covered all aspects including salon sanitization, employee safety, client safety, hair services, and skin and make-up services. The whitepaper is available in English, Hindi, and 7 regional languages such Marathi, Gujarati, Punjabi, Tamil, Telugu, Kannada, and Bengali for salon owners and stylists across all parts of the country to easily understand.

About Godrej Consumer Products Ltd:

Godrej Consumer Products is a leading emerging markets company. As part of the 123-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting ambitious aspirations.

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second-largest player in Indonesia, and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair color in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 percent of the promoter holding in our Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our ‘Good & Green’ approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are also deeply committed to recognizing and valuing diversity across our teams.

The post 10,000 hairstylists, beauticians and salon staff across India to get COVID-19 vaccination on priority, as part of Suraksha Salon 2.0 program by Godrej Professional appeared first on PuneDiary.Com.