National, 29 November 2021 – Stories from the past, passed down generations, continue to fascinate one and all. What began as mere tales that engaged the listener from start to end has now found a deeper meaning as one today realizes the values that they imparted. With audiences now wanting riveting stories, filled with fun, mystery, and adventures that intrigue them, BIG FM presents a new show – BIG Katha. The show will reimagine and retell these fascinating stories with a modern twist, at the same time retaining its core essence and morals. Hosted by popular RJ Khurafati Nitin and RJ Pihu, each episode of BIG Katha has the right ingredients of meaningful homage to the original stories coupled with new additions of rich themes, dark moods, fantasy, and a dash of drama thrown in for good measure! The show airs Saturdays from 8 pm – 9 pm and Sundays from 6 pm to 7 pm.

Giving stories a unique, yet modern touch, two of the most loved RJs from BIG FM, RJ Khurafati Nitin, and RJ Pihu will adorn the characters of Akkad Singh and Babita respectively. A modern-day Birbal, Babita is one who’s dropped out of her college to pursue her dreams of start-up, while Akkad Singh, on the other hand, is a modern-day Akbar, who owns an empire in Chattarpur and wants to be a political figure in the future. BIG Katha, through its stories, delves on these characters, giving the audience an experience that keeps them at the edge of their seat and grips their attention with plot twists.

Speaking about the show, Mr. Sunil Kumaran, Country Head, Product, Marketing and THWINK BIG, BIG FM, said, “BIG FM has always been a pioneer of newer formats of storytelling.  Our shows like Yaadon ka Idiot Box with Neelesh Misra and Suhana Safar with Annu Kapoor have been trailblazers on radio setting a remarkable benchmark for storytelling. With BIG Katha, we are contextualizing the classic folklore of Akbar and Birbal for newer audiences. It is modern-day storytelling, reimagining the tales and narrated in a unique avatar for our listeners. With our vast network, we hope to make this experience an exciting and immersive one for our audiences.”

Adding on, RJ Khurafati Nitin, popular BIG RJ from Delhi,  commented, “Storytelling is in our Indian DNA, be it in the form of classic tales, books, or content. I am looking forward to recreating these stories giving them a modern twist while not losing their essence and morals. Akkad Singh has many qualities of Akbar, and I can’t wait to get into his shoes and entertain our followers and listeners.”

Known for her popular morning show in Bhopal, RJ Pihu who will portray the character of Babita said, “We have all grown up listening to the tales of Akbar and Birbal and it gives me immense pleasure to retell a host of stories with a touch of modern flavors. I am excited to begin the journey of Babita and I hope our listeners enjoy our storytelling.”

BIG Katha is extensively promoted across all platforms of BIG FM. It will be available on Radio and Digital platforms, tapping all audiences. The show will also be converted into podcast format and will be available across leading audio streaming platforms. So don’t forget to tune in to BIG FM on Saturdays from 8 pm – 9 pm and Sundays from 6 pm to 7 pm and listen to your favorite tales.

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• The three-week-long show will be hosted by popular and one of the fittest actors in our country Suniel Shetty and will air Monday – Friday, 5:00 pm – 6:00 pm in metro markets 
• Through the show, Suniel Shetty will raise awareness and guide listeners to value and balance their mental, physical, and emotional well-being 

 BIG FM, one of the leading radio networks in India, that has time and again presented entertaining and thought-provoking content for its listeners introduces yet another inspiring show 21 Din Wellness In. Helmed by celebrated Bollywood actor and wellness enthusiast Suniel Shetty, the show aims to up the wellness quotient of the listeners by promoting mental, physical, and emotional well-being. Through the show, the actor will urge and encourage listeners to follow a healthy lifestyle by sharing his own wellness and fitness tips for 21 days, while addressing various topics, myths, and discussions on common notions. The three-week-long show will air from Monday – Friday, 5:00 pm – 6:00 pm in the metro markets, 6:00 pm – 7:00 pm in Kolkata, and 4:00 pm – 5:00 pm in non-metros.

The year has gone by has made everyone realize the importance of maintaining overall- wellness for oneself. Today, people want to take complete ownership of their well-being, be it mental, physical, or emotional. While they may be loaded with information on the internet about getting fitter but have very little knowledge on the overall wellness. Listeners today have opened up to the concept of fitness and are looking at holistic wellness solutions that counter the perils and chaotic routine of modern living. Thus, it has become the need of
the hour to focus on the complete well-being of oneself. Taking this thought ahead, BIG FM along with Suniel Shetty will guide the people of India to stay fit and healthy. Through the show, Suniel along with his team of experts will throw light on topics such as how mental and physical health are interlinked, bust the myths around fad foods and diets, handling stress relevance of Yoga, interesting home remedies, and much more. He will also take listeners through his personal journey, sharing anecdotes from his life. Suniel will also be seen interacting with other celebrities who have inspired millions and set an example with their remarkable wellness journey.
Commenting on the show, Suniel Shetty said, “For me, overall wellness is of utmost importance and I feel it is vital to make it part of one’s daily routine. It makes me really happy to see that a lot of people today are giving importance to a healthy, well-balanced, and happy life. Through this show, our aim is to provide a holistic wellness solution to our listeners who want to take ownership of their lifestyle. This is something that is extremely close to my heart and I am thrilled to helm a show which throws light on different aspects of
the same. Also, I am glad to be part of the BIG FM family who has always strived to create a difference with their distinctive content and initiatives.” Adding on, Sunil Kumaran, Country Head -Product, Marketing & TWINK BIG, BIG FM, said “At BIG FM, our endeavor has always been to curate content which is inspiring and provides entertainment with a purpose and we are certain that our latest show ’21 Din Wellness In’ is
the perfect confluence of the two. The last year has been an eye-opener for many in terms of health and wellness and hence we feel it is the need of the hour to address various aspects pertaining to it. Being a wellness enthusiast, we feel Suneil Shetty is the perfect host for the show to throw light on the importance of being healthy through emotional, physical, and mental wellbeing. We wish him all the best on this new journey and we are sure that listeners will not only be thrilled but will also benefit immensely through his guidance.”
Taking the engagement with listeners to the next level, 21 Din Wellness In with Suniel Shetty will also be available across multiple platforms. In addition to on-air, it will be available on various audio streaming platforms and smart speakers universes such as Spotify, Hubhopper Studio, Amazon Alexa, Gaana, and Apple Podcast amongst others. The show will also be promoted extensively across the social media platforms of BIG FM. Through a series of interesting videos, audiences will get an insight into Suniel’s workout regime, his personal resolutions, food preferences, home remedies, and much more. He will also be sharing exciting fitness and wellness-related challenges encouraging audiences to participate. This will also be promoted on the digital handles of the radio network’s partner platforms along with Suniel Shetty’s social media pages. Keeping the ever-growing interest of the listeners in audio, the show aims to stay true to its brand philosophy of ‘Dhun Badal Ke Toh Dekho’ by keeping the listeners hooked to the radio throughout with infotainment like never before.
So don’t forget to tune in to the show Monday – Friday 5:00 pm – 6:00 pm in metro markets

About BIG FM:

BIG FM, one of India's largest radio networks with 59 stations, reaches out to 1200+ towns and 50,000+ villages and over 45 crore Indians across the country. BIG FM has evolved with the changing times. With the new positioning, BIG FM will play a meaningful, relevant, and compelling role in the lives of consumers. It will not just be about entertainment but a brand that has a purpose. With its extensive reach, localized content, and credible RJs the brand will play the role of a ‘thought inspirer’ and an agent of positive change in society. The new tag line of ‘Dhun Badal Ke Toh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts. Realigning the programming to reflect the new positioning, BIG FM has refreshed the music promise playing your favorite music tested with the audience besides bringing on board some big names from the Radio and entertainment spaces across all key markets. The network's occasion-based programming, CSR Activities, and client integrated campaigns strongly reflect its Dhun Badal Ke Toh Dekho ethos. The original content-based shows and engaging brand-led campaigns have consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer Engagement Awards, Indian Radio Forum & New York Festival.

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