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Mercedes-Benz India leads the luxury industry | Posts a robust 99% Q3 2021 growth- one of the highest quarter in its history

Crosses the entire CY 2020 sales volumes in Jan-Sep 2021 period, with a strong sales performance comprising 8958 units (5007 units: Jan-Sep 2020; +79%)

99% sales growth in Q3 2021 with 4101 units delivered (Q3 2020: 2060; +99%)

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  •  New products create customer excitement and boosted demand: A-Class Limousine, New E-Class, AMG A 35 4M, New GLA, AMG GLA 35 4M, GLS Maybach 600, New S-Class were able to create market excitement
  • High demand for top-end products continue: GLS Maybach 600, New S- Class along with AMGs in particular witnessed high customer interest
  • LWB E-Class and GLE continues to top customer preference: The LWB E-Class continues to remain the single highest-selling model for Mercedes-Benz in Jan-Sep 21 period followed by the GLC luxury SUV
  • Equal penetration of sedans and SUVs: Mercedes-Benz customers preferred both sedans and SUVs with 48% Sedan penetration and 48% SUV penetration in Jan-Sep 21 sales. Both A-Class Limousine and New GLA dove strong volumes
  • All-round performance across sedans and SUV portfolio: Demand for A- Class Limousine, C-Class, and the Long Wheelbase E-Class continued. Whereas GLA, GLC, and GLE SUVs remain waitlisted
  • Online sales prominence in Jan-Sep 21 period: Online sales continued its prominence with approximately 20% penetration in Jan-Sep 2021 |More than Press Information January 2012
Highlights
Highlights

EMBARGOED UNTIL 14:00 Hrs, 6-Oct

  1. Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953 44000+ leads generated by online sales alone | 4.1 million visitors at the new and used online platforms
  2. More exciting products are in the pipeline for market introductions in Q4 2021
  3. Mercedes-Benz expects a good festive period with upcoming festivities including Dussehra, Diwali, and Dhanteras
  4. Strong order bank for EQC continues with encouraging customer interest for The next batch of EQC that arrives in October
  5. Mercedes-Benz India already has 43,000 connected cars on Indian roads, the highest for any luxury carmaker

Pune: India’s largest luxury car maker Mercedes-Benz India today announced one of its strongest quarterly sales performances ever, by delivering 4101 units to the customers. With this robust Q3 sales performance, Mercedes-Benz India clocked 8958 units in the January-September 2021 period, backed by a completely new product portfolio and resurgent customer sentiment. The strong rebound in sales particularly in Q3 2021 retail, reflects the continuous v-shaped recovery witnessed since the pandemic affected Q2, owing to the return of economic activities, a stable economy at large, and an overall positive market outlook.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz’s strong YTD sales growth which is highlighted by a robust recovery in customer demand specifically in Q3 2021, is backed by a combination of new product line-up and also bullish market sentiments. We have built a strong order bank for most of our new and existing products and are striving hard to hand over these cars to the customers on time. We expect the upcoming festive season to continue this sales momentum and create additional demand.” Martin Schwenk elaborated, “We already have crossed our 2020 numbers in the first nine months this year, and the current market momentum gives us the confidence for the festive season. Our product offensive for the Indian market this year is far from over and the customers can expect some of the most exciting vehicles lined up for their India

Sales Figures
Sales Figures

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953 debut this quarter. It will be our endeavor to produce as many cars as possible to cater to the unprecedented demand, secure our supply chain, and continue to mitigate the current challenges faced by the entire auto industry. We are cautiously optimistic with our sales outlook for the upcoming months.”

(All figures of Mercedes-Benz India are that of retail sales)
Websitewww.Mercedes-Benz.co.in
Twitter- @MercedesBenzInd | Instagram@mercedesbenzind
Media Contact– Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | [email protected] |+91 98508 36477
Surabhi Udas | [email protected] | +91 84529 57507

About Mercedes-Benz India – 

Mercedes-Benz India pioneered the luxury car market in India. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes- Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand, and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with a presence in 48 Indian cities with close to 100 outlets. Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India now boasts of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, A-Class Limousine, C-Class, and the GLA, GLC, GLC

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953 Coupé, long-wheelbase GLE G350d and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIIC Coupe, the AMG A 35 4MATIC saloon, and the AMG GLA 35 4M SUV. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC, and the exciting AMG range. In 2021 Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes I connect (Mmc) which is now equipped with new features deployed Over the Air (OTA) to all India customers with connected cars: Alexa Integration, Google Home Integration, and Parking Solution POIs in Navigation. The company started 2021 with the launch of the S- Class ‘Maestro Edition’, it introduced the 2021 GLC, the New E-Class FL, A-Class Limousine,

AMG A 35 4M saloon, all-new GLA and the AMG GLA 35 4M, the Mercedes-Maybach GLS 600 4MATIC and S 400 d 4MATIC and S 450 4MATIC. Mercedes-Benz India sold 4857 units in H1 2021 with a 65% growth compared to H1 2020. In 2021 Mercedes-Benz announced the futuristic and more customer-centric ‘direct to customer model, called ‘Retail of the Future’ (ROTF). According to this new business model, Mercedes-Benz India will own the entire stock of cars, sell them via appointed Franchise Partners, invoice the new cars to the customers directly, process the order, and fulfill them, offering one transparent price and purchasing experience for customers.

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