and Akshay Patra urge citizens of India to come forward and support those impacted by the pandemic

National, 07 July 2021: In yet another endeavor to make a meaningful contribution towards the society during these trying times, ITC Limited has launched ITC CARE Basket; an initiative in partnership/ collaboration with Akshay Patra. The second wave of the pandemic has resulted in many people losing their source of income including individuals & families, vulnerable sections of the society, contractual factory workers, to Mumbai Dabbawalas among others. ITC CARE Basket is a thoughtfully curated essentials basket that can support the monthly requirements of a family. Through the pandemic, ITC Ltd and Akshay Patra have been committed/ dedicated to supporting the government and the distressed communities with relief provisions/essentials. To further amplify this initiative they have appealed to the conscious citizens, to come forward and extend support to those who have been impacted during this long pandemic.  

The ITC CARE Basket is an assortment of ITC’s wide range of FMCG products, delivering the goodness of essential micronutrients, fiber-rich products, sanitizers, and masks.  The Care Baskets has also been extended to the home chefs who have been relentlessly cooking to support all those impacted by COVID.  This initiative is lives across Mumbai, Pune, Bangalore, Delhi, Kolkata, Chennai, and Hyderabad. Consumers can visit or and contribute towards a family’s food & essential requirements for a month. The team has further started its journey to reach out to more than 10 million digitally connected citizens who are looking for an avenue to contribute to society.  

Commenting on the initiative, an ITC spokesperson said, “The country has been continuing its fight against the pandemic.  Among the most impacted, there are a sizeable number of individuals who are unable to acquire basic necessities for daily food consumption and require additional support and assistance to help them get back on their feet.  The resilient citizen-driven initiatives have been extremely heart-warming and at ITC Ltd, this sentiment has encouraged us to create multiple avenues aiding and amplifying these thoughtful efforts in a bid to assist those impacted by the pandemic.”

About ITC Foods: A Division of ITC Limited 

ITC’s branded packaged foods business is one of the fastest-growing foods businesses and one of the largest foods companies in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman, Fabelle, Sunbean, and GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery, and Juices & Beverages.

ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.

ITC’s uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety, and hygiene standards in manufacturing processes and in the supply chain. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution, and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Africa, the Middle East, and Australia.

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