Pathan (Pune), June 7th, 2022: Common Service Centre (CSC) is a pan-India network enabling Government’s mandate to build a socially, financially, and digitally inclusive society. Contributing to the “Digital India” mission, CSC and SugarBox Networks have partnered to digitally connect rural geographies.

Every time the country speaks of moving experiences to a digital platform, the real question is in evaluating how the ‘last-mile’ connectivity will be addressed. Lack of Infrastructure, minimal awareness about digital services, unavailability of services in the local language, or commercially unfeasible (for providers), are often cited as common reasons for the existing digital divide. The need of the hour is to utilize this existing ecosystem (and infrastructure) to connect citizens across the underserved as well as unserved geographies.

And this is the solution that Dr. Dinesh Tyagi, Managing Director, CSC e-Governance Services India Ltd envisioned. Today, the end-user in a remote area or in an area with unreliable or no network connection can access native digital content, as if they were residing in a (digitally) connected area, through the application of a patented Hyperlocal Edge Cloud technology solution, which Dr. Dinesh Tyagi believed would be a stepping stone towards a better future.

“The partnership of CSC and SugarBox Networks is to enable access to digital information across gram panchayats, at zero data cost. The objective of this partnership is to equip villagers, across the country, with information on education, healthcare, and entertainment through movies and video series as well as make digital payments a reality. We have initiated this partnership through pilot programs in villages, spread across different geographies, in the country”, expressed Dr. Dinesh Tyagi, Managing Director, CSC e-Governance Services India Ltd.

The intent of this partnership is to bridge the digital divide by replicating this model in as many unserved geographies as possible. Presently, SugarBox has enabled access to digital services in over 40 Gram Panchayats, across Maharashtra, Uttar Pradesh, Haryana, and Uttarakhand

“The partnership with SugarBox Networks has enabled our community to gain digital access at an affordable price. It has also helped in fostering a sense of community-building, as everyone gathers around the CSC centers to spend their free time viewing movies and entertainment. Villagers at Pathetan are now able to consume entertainment as and when they want to, at zero data cost. We hope this impact becomes a reality across villages, in the country”, said Smt. Jyoti Govind Yadav, Sarpanch, Patethan village.

SugarBox is working towards deploying the Hyperlocal Edge Cloud Technology solution across high catchments (Public) areas such as gram-panchayats, CSCs, and government schools, so that staying ‘digitally connected’ for villages becomes an equitable necessity.

“Villages today need equal opportunities – be it financially, economically, or even digitally. It is important to acknowledge that residents in remote locations should have access to the benefits that the digital universe offers, to enhance their livelihoods. Our partnership with the CSC centers is unlocking the opportunity to offer seamless and reliable access to digital content for the villagers, at zero data charges. Pathan has become one of our first model villages, where we deployed our patented technology solution as part of the pilot projects. We are confident that this is a beginning to building the backbone for the internet of the future and laying the foundation towards internet democracy”, added Rohit Paranjpe, CEO & Co-Founder, SugarBox Networks.

Under the guidance of Dr. Dinesh Tyagi, we are confident that this collaboration is a strong step ahead to offering education, rural commerce, and digital payments in rural India, thus improving future capabilities and extending the reach to the next billion users.

About SugarBox Networks

SugarBox Networks is the world’s first Hyperlocal Edge Cloud platform that enables Users, Networks (ISPs, Internet Infra providers, etc.), and Digital Services (Apps, Websites, etc.) alike, to harness the power of Local Area Networks. With this technology at its heart, the company is reimagining connectivity for the unserved and underserved globally, to make digital access affordable, and reliable for the masses, whilst being economically viable for the existing internet ecosystem.

SugarBox, co-founded by Rohit Paranjpe, Devang Goradia, and Ripunjay Bararia in 2016, installs Edge servers at places where users are present and prone to access digital services (POIs). These Edges are installed close enough to the users so that they can now be accessed via wired and wireless Local Area Networks, to reduce the amount of internet bandwidth required by users. This disruptive technology also enables Apps and websites to function seamlessly, even when the internet network is patchy or if the network goes off altogether for a while, using its patented technology.

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Vadodara, 10 November 2021:  Country’s one of the leading EV manufacturers WardWizard Innovations and Mobility Ltd (BSE Code: 538970) collaborated with one of the most famous TV laughter entertainment shows, ‘The Kapil Sharma Show’ with its new campaign #BachatOnTheMove.

The brand has further announced its collaboration with the highly acclaimed laughter entertainment show of Indian television ‘The Kapil Sharma Show. Under the collaboration, the Joy e-bike will be co-presenting the episodes for eight weeks, and the new TVC will run during all the intervals of the show. Joy e-bike has more than 400 touchpoints across the nation and its products are in high demand.

The campaign aims to spread awareness of the necessity of electric two-wheeler vehicles to beat high-cost commuting expenses. The brand campaign further highlights cost-effectiveness and low running cost advantage by the entire range of Joy e-bike to its customers.

Speaking on the new TV launch and partnership, Ms. Sneha Shouche, Chief Financial Officer – WardWizard Innovations and Mobility Ltd, said, “Our new campaign focuses on the growing need for electric mobility in every household. It further aims to expand the brand’s presence across the country. Partnership with ‘The Kapil Sharma Show’ is the most suitable platform to present our theme of #BachatOnTheMove as the show is the power booster of every household and hence we are getting an opportunity to present our world-class range of electric two-wheelers across the nation. I wish for successful collaboration for both of us.”

About WardWizard Innovations & Mobility Limited

WardWizard Innovations & Mobility Ltd is a leading auto manufacturing company in the Electric Vehicle (EV) segment under the brand name Joy E-Bike. Being the first listed entity on BSE in Electric Vehicle manufacturing, it is mainly focused on the growth potential in the Indian EV segment to provide clean and greener alternatives to the existing usage of mobility, aligned with its philosophy of driving a positive change. Through Joy E-Bikes, the Company has been providing a greener alternative to traditional fuel-driven bikes. It has footprints in more than 25 major cities across India and aspires to boost this number throughout the country.

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Mumbai, 13 October 2021: India’s largest SchoolEdtech Company in the K-12 segment, LEAD today announced the launch of LEAD Championships 2021, the country’s biggest student championship. The inaugural session was hosted by Master Entertainer Aditya Narayan. This year, the Championship will have four categories – English Champs, Science Champs, Quiz Champs, and Li’l Champs and is open to 10 lakh+ students from 2000+ schools across India.

The competition is designed to provide a national platform to students of all age groups & prepare them for success in the examination of life. By motivating students to demonstrate skills such as speaking, reading, listening, comprehension, application of their science-based concepts, current affairs, etc, LEAD focuses on holistic learning of students instead of only curriculum-based assessments.

Students from Senior KG to Class 9 can submit their entries from October 13 to November 10, 2021, on the website here: www.leadschool.in/championships.

LEAD Cofounder & CEO, Sumeet Mehta said, “For a long time, students in small towns and affordable schools have not had the opportunity to demonstrate their talent at the national level. LEAD Championships 2021 is India’s biggest national platform. It will provide students with exposure, practice, and experiences that will propel them to achieve newer heights.”

English Champs will focus on elocution and public speaking, while Science Champs will provide an opportunity to students to showcase their scientific acumen and create science projects that have a strong real-world connection. Besides, Quiz Champs will test students’ level of knowledge regarding geography, nations, governments, current events, and news from around the world. Lastly, a special competition has been designed for pre-primary students called the Li’l Champs which focuses on creating awareness about the surroundings as students will have to dress up as one of the characters from the list of themes and speak a few sentences or dialogues while acting as the character. Once the qualifier round is conducted, the students will compete in the Quarter Final round followed by Semi-Finals and Finale round.

LEAD will provide all students qualifying to Quarter Final Round with an exclusive opportunity to interact and learn from experts through a series of exclusive masterclasses.

The winners of the four championships will take home exciting prizes up to INR 10 lakhs in addition to the highly coveted LEAD Championship Trophy.

Link and snapshots of the launch event: https://www.youtube.com/watch?v=-Mqkwfeuei4

About LEAD

LEAD is promoted by Leadership Boulevard, one of the fastest-growing SchoolEdTech companies in India. It combines technology, curriculum, and pedagogy into an integrated system of teaching and learning, thus improving student learning and teacher performance in schools across the country. LEAD partners with 2000+ schools with an estimated 8 lakh+ students in more than 400 cities, including tier 2 to tier 4 cities, in 20 States.

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You’ve learned from us, now earn from us! 

October 7, 2021 – Some of India’s most popular content creators will turn quizmasters, allowing people from across India to play, learn and stand the chance to win big on You V YouTube, a YouTube Original produced by Fremantle. The exciting new series, slated to launch on 9th October 2021, reimagines quizzing, with an entertaining and refreshing new format, shot completely in a virtual setting. The quiz will cover a wide range of subjects from Science, General Knowledge, and Math to English, Travel, Food, and Technology, with a novel and fun gameplay that tests contestants’ practical knowledge and skill beyond simply trivia.

You V YouTube will be hosted by Indian television presenter Gaurav Kapur, who has become a household name across the country as a host, actor, and entertainer, guaranteeing a generous dose of entertainment, friendly banter, and laughs along the way. The questions to the contestants will be posed by YouTube Creators, each of whom is a subject matter expert including Roshni Mukherjee (Science), Gaurav Garg (General Knowledge) Ganesh Pai (Mathematics), Ceema Picardo (English), Arun Krishnamurthy (Environment), Gaurav Chaudhary (Technology), Nidhi Mohan (Health & Wellness) Ranveer Brar (Food), Reena D’Souza (Sports), Sucharita Tyagi (Movies & Music), Rachana Ranade (Finance) and Tanya Khanijow (Travel).

The contestants are selected through an online audition process. On the show they must answer ten questions across ten different subjects, each asked by a different YouTube Creator, for an opportunity to win over Rs. Ten Lakhs.

Sharing her views on the launch of You V YouTube, Aradhana Bhola, Managing Director, Fremantle, India, said, “Fremantle is home to some of the most successful and longstanding game shows worldwide. We are delighted to marry our irresistible entertainment game show expertise with the learning platform available on YouTube to bring this content to audiences. You V YouTube is a unique quiz show that not only brings together some of India’s best creators but also gives contestants a chance to both learn and earn, in a fun-filled environment. The series has been filmed entirely virtually, with cast and contestants participating from the safety of their own homes during the pandemic; a feat that makes us proud. What’s even more gratifying is that whatever sum of money a contestant has won on the show has been matched in donation along with the proceeds of the live play (available to viewers during the premiere episode) to charities working for covid relief.”

“I am really excited about this new journey. Every day on this show is a learning experience for me. The energy of the contestants and the knowledge shared by the Creators is enriching. And after a long time, here is a show that will invoke curiosity, entertain you and make you earn while you learn”, said Gaurav Kapur, the host of You V YouTube.

A seamless infotainment experience will have a lively new player in You V YouTube premiering on 9^th October 2021 on YouTube, every Saturday & Sunday at 7 pm IST.

About Fremantle: 

Fremantle is one of the largest and most successful creators, producers, and distributors of scripted and unscripted content in the world. A global entertainment powerhouse, Fremantle has an outstanding international network of production teams, companies, and labels in over 30 countries. Fremantle produces in excess of 12,000 hours of original programming, rolls out more than 70 formats, and airs 400 programs a year worldwide. The group distributes over 20,000 hours of content in more than 200 territories. Fremantle is also a world leader in digital and branded entertainment, with more than 370 million subscribers across 1,500 social channels and over 100 billion views across all platforms.

Fremantle is a part of RTL Group, a global leader across broadcast, content, and digital, itself a division of the international media giant Bertelsmann. For more information, visit www.fremantle.com, or, @FremantleHQ and their LinkedIn and Facebook pages.

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• The projector can be placed just 11.3 cm from the wall to project a high-quality screen of up to 130-inch, creating a big-screen private cinema experience anywhere in your home
• It comes with a built-in room-filling surround sound experience with Acoustic Beam technology so that no additional sound devices are required for an immersive experience

India – August 10, 2021 – Samsung, India’s largest and most trusted consumer electronics brand, has strengthened its lifestyle product portfolio with the launch of the ultra-premium range of projectors called ‘The Premiere’ to offer you a big-screen private cinema experience in the comfort of your home.

The Premiere comes in an all-in-one compact, space-saving design that blends perfectly into a variety of settings and arrangements in your living space. As it is an ultra-short-throw projector, The Premiere can be placed on a coffee table or chest of drawers at just a fist-sized distance (11.3 cm) away from the wall to project a high-quality screen of up to 130-inch.

Boasting a minimalist white design, rounded edges, and an aesthetically pleasing fabric finish, The Premiere is ready to serve as the centerpiece for your home. In addition to its appealing look, The Premiere remains compact and unobtrusive, with its ultra-short throw capabilities. Requiring no complex installation and proving a match for changing lifestyle and interior décor trends, The Premiere harmonizes your space and serves to add to the aesthetic value of your room.

Starting today, The Premiere will be available in up to 130-inch and 120-inch screen size models – LSP9T and LSP7T respectively – that support a laser-powered 4K picture resolution. The Premiere LSP9T is the world’s first HDR10+ certified projector with triple laser technology. It delivers revolutionary contrast details as the user watches from bright to dark scenes with a peak brightness of up to 2,800 ANSI lumens (a unit defined by the American National Standards Institute that measures the overall amount of light output by a projector) that ensure bright and clear pictures even in the daytime.

The Premiere also supports Filmmaker Mode, as the first of its kind projector, allowing users to enjoy watching movies as the director intended. The smart projector comes equipped with Samsung’s Smart TV platform and experience full of streaming video apps from major content partners such as Netflix, Amazon Prime, YouTube, etc., and mobile connectivity features such as Tap View and Mirroring. Consumers can also enjoy an immersive, vivid gaming experience on a screen size of up to 130-inch with the Game Mode.

The Premiere has powerful built-in woofers and Acoustic Beam surrounds sound, providing one of the best cinema experiences with a projector and reduces the need for additional bigger sound equipment in tighter spaces. The Premiere’s Acoustic Beam technology delivers up to 40W and 4.2 channel sound for the LSP9T and an output of 30W and 2.2 channel experience for the LSP7T. This means that consumers do not need any additional sound device as the sound is in-built into the projector and the living space becomes a theatre or auditorium.

“As people continue to spend more time at home, we see an increased demand for in-home entertainment technology that creates premium and differentiated experiences for consumers. The Premiere re-imagines the home cinema experience with an all-new compact design, 4K picture quality, and big sound for tight spaces that can be used for any at-home activity and living room arrangements, without the hassles of cables and a bulky set-up. With this launch, Samsung continues to bring in lifestyle audio-visual devices that are in sync with the needs and passions of consumers,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Price, Offers, Where to Buy

The Premiere would be available in two models on Samsung’s official online store, Samsung Shop, and at select Samsung Smart Plazas from August 10, 2021. The LSP9T model of The Premiere is available at INR 6,29,900 while the LSP7T is available at INR 3,89,900 respectively.

Early bird consumers will get complimentary Amazon Echo Plus when buying any of the two models from Samsung’s official online store. For more details, visit https://www.samsung.com/in/projectors/the-premiere-2021/ All projectors will come with 12 months of warranty.

Product Specifications

Design: An Aesthetically Pleasing Shape and Finish for a Modern Touch

With a minimalist white design, The Premiere is designed to serve as the centerpiece for your home. Furthermore, its rounded edges are accentuated with a fabric finish to evoke cozy and modern simplicity.

In addition to its appealing look, The Premiere remains compact and unobtrusive, with its ultra-short throw capabilities – meaning that it can be placed right in front of the wall without the need for disruptive placement elsewhere in the room. Requiring no complex installation and proving a match for changing lifestyle and interior décor trends, The Premiere harmonizes your space and serves to add to the aesthetic value of your room.

 Stunning Picture Quality, No Matter the Time of Day

The Premiere is available in two models – a Triple Laser-enabled model (LSP9T) and a Single Laser-enabled model (LSP7T).

The Premiere elevates the color display of its projection to 147% of the color gamut – capable of bringing a picture, to life. Users can enjoy truly authentic renderings of the unique colors and vibrant tones of all their favorite iconic scenic shots.

To allow users to enjoy the screen during daytime conditions, The Premiere features high brightness and contrast ratio levels. The projector tops out at 2,800 ANSI lumens of brightness that delivers sharp pictures even in the daytime. Regardless of where a user is seated, the 4K screen is capable of showcasing content in all its glory at any angle, meaning that friends and family alike can benefit from the experience.

Easy Placement Against Any Wall

When you think of installing projectors, the first thing that might come to your mind is a myriad of cables, fixtures, and other components. However, The Premiere’s installation is as simple as plugging in its power cable and connecting it to a wireless network.

Compared to conventional projectors which require up to 3m or 4m of distance from the wall in order to provide big-screen projections, The Premiere is an ultra-short throw projector capable of creating a screen size of 100-inch when placed just at 11.3cm (LSP9T) and 30.3cm (LSP7T) away from the wall. The 130-inch display can be achieved at a mere 23.8 cm (LSP9T) from the wall, a perfect fit for your home décor. To put it simply, there is no need to rearrange your interior design in order to install your new projector – The Premiere necessitates just some simple organization to accommodate its easy installation. Furthermore, The Premiere possesses a compact size that means users can easily install and rearrange the projector on their own.

 An Immersive, All-in-One Speaker for That Live Stadium Experience

The Premiere produces three-dimensional, captivating sound without the need for any extra speakers – thanks to the robust sound system built into its compact design. It is equipped with 40W of premium speakers and woofers built directly into the projector and enhanced with Acoustic Beam technology to maximize sound from all angles. The Premiere is all set with Acoustic Beam, woofers, and tweeters to add richer sounds to heighten your viewing experience.

Staying Entertained and Connected with Smart TV Features

The Premiere provides users with a full smart TV experience through access to all kinds of content when connected to the Internet. Once the user is connected to a wireless network and enters the Menu, a range of content is presented from providers such as Netflix, YouTube, and Amazon Prime, and music streaming services where popular sports podcasts can be found including Apple Music and Spotify. One can even search for the content you want to watch using voice recognition. The Premier works with Bixby, Amazon Alexa & Google Assistant to make your life easier.

The Premiere also supports the ‘Tap View’ feature to mirror the content playing on your smartphone to your projector; by simply gently tapping the side of The Premiere with your device, one can easily cast pictures or videos from your smartphone straight onto the bigger screen.

The Premiere comes equipped with Game Mode that enables a vivid gaming experience on up to 130-inch screen size. Additionally, while running a game, one can have an enhanced Gaming experience with the Game Enhancer feature that provides realistic images through seamless motions. The premium ultra-short-throw laser projector range comes with three HDMI ports and one USB port to enable seamless connection to a gaming console.

About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry, and LED solutions. For the latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN

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With the launch of the recently announced Bigg Boss OTT, Bigg Boss fans are all set to get an additional mega treat of entertainment, excitement, and drama. In another big news on the show, India’s biggest director-producer and icon, Karan Johar joins Bigg Boss OTT as its blockbuster host. Karan will anchor the drama and melodrama of Bigg Boss OTT for the six-week run on Voot. Bigg Boss OTT will premiere on 8^th August 2021 with unprecedented access, engagement, and interactivity empowering viewers to immerse themselves in the journey of contestants in the house. For the first time ever, Bigg Boss fans will get a chance to watch all the major drama and action 24*7 LIVE from the house. This apart the BB fans will be treated with 1-hour episode on VOOT. Viewers will also get a chance to watch exclusive cuts, round-the-clock content drops, and a fully interactive edition. After the completion of the digital exclusive, the show will move seamlessly into COLORS with the launch of Season15 of Bigg Boss.

Karan’s candid, quick-witted, glitzy, and dynamic style will bring viewers up close and personal with the contestants of Bigg Boss OTT. Witty and Wise, Karan has the Midas touch to get his audience laughing and introspecting all at the same time and will be the window to the world outside for contestants locked inside the house.

On his new role as the Bigg Boss OTT host on Voot, Karan Johar said, “My mom and I are huge Bigg Boss fans and wouldn’t miss it for a day. As a viewer, it keeps me hugely entertained with dollops of drama. For decades now, I have always enjoyed hosting shows and now with Bigg Boss OTT… it will surely be Over the Top. It’s my mother’s dream come true. Bigg Boss OTT will undeniably have a lot more sensational and dramatic. I hope I can live up to the audience’s and my friends’ expectations, make Weekend Ka Vaar with the contestants an enjoyable affair in my own style, and up the ante on the entertainment quotient. Wait for it!”

Fans can expect a one-of-a-kind experience with direct and deeper engagement, empowerment, and indulgence in the ongoing daily drama of the house, where a line-up of some of the most sensational names from showbiz is likely to compete.

Stay Tuned! BIGG BOSS OTT ke Mazze Loot only on VOOT starting 8th August

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July 11, 2021: Dreamz Production House, well known in the modeling and fashion industry has announced one of the biggest events of this year, Mr & Miss. Super Model International 2021. This show will be an exciting platform for talent across the country as the pageant team will be visiting over 30 cities to audition contestants. Thereafter, the shortlisted 100 finalists (50 boys & 50 girls) will undergo rigorous training and grooming to compete for the coveted crown judged by an eminent panel of judges from the film and entertainment fraternity which will be held in Lucknow in October 2021. The grand finale will see participation from 20 boys & 20 girls. The winners will receive a cash prize of Rs 2 lakh, a trip to Dubai, represent the country on the international platform, along with participation in TVCs, web series, reality shows amongst others.

This star-studded show will see jury participation from renowned celebrities like Yuvika Chaudhary, Prince Narula, Rannvijay Singh, Karan Kundra, Priyank Sharma, Zeishan Quadri amongst others. Mr & Miss. Super Model International 2021 is one of the most prestigious national beauty pageants held annually by Sharad Chaudhary’s Dreamz Production House and has marked its success with massive participation in earlier shows. It aims to successfully provide an integrated platform for the new and aspiring Indian models from different cities in the country to make their dream of modeling, fashion, theatre, television, and films come true. The event will be promoted through multiple campaigns which will run across digital platforms and offline media channels.

“Beauty pageants are a great platform for individuals to build their confidence and make a difference. They are much more than just being beautiful; they are about being strong physically, mentally as well as emotionally and are a platform where we always encourage new talents. Mr & Miss. Super Model International 2021 is, not just a beauty pageant, but a journey of transformation and self-growth. Our amazing panel members are achievers in their right and have served as an inspiration to our participants. This stage has given many newcomers a chance to be a part of the fashion and entertainment fraternity and we hope to once again make our mark this year too.” said Sharad Chaudhary, Founder, Dreamz Production House.

Indian actress Yuvika Chaudhary too expressed her joy and pride for the platform. “I’m glad to be associated with Mr & Miss. Super Model International 2021, a platform that’s committed to giving participants a chance to showcase their talent and shine as an individual.

“Mr & Miss. Super Model International 2021 isn’t just about style and beauty. It is also about being absolutely confident in your own self. While it will have few winners, the show will give a platform to many of them who are sure to rule the ramp in future.” said Rannvijay Singh, Indian actor, television personality, and VJ.

“The efforts that Sharad and his team put in are commendable and we need more such production houses to provide suitable platforms catering to every young talent in India. I relate to the brand not only because I love what they do, but also because of their philosophy of making every moment count and adding vibrancy where you can,” said Prince Narula, brand ambassador for Dreamz Production House.

 Over the years, Sharad Chaudhary, a well-known personality of the modeling world and known for managing mega shows and events has also worked with many celebrities like Neha Dhupia, Madhur Bhandarkar, Zareen Khan, Urvashi Rautala, Upen Patel, Pooja Chopra, Kainaat Arora, Jaideep Ahlawat, Gizele Thakral, Ajay Chaudhary, Anusha Dandekar, Stefy Patel, Benafsha Soonawalla, Himanshu Soni, Millind Gaba, Rohit Khandelwal, Zoya Afroz, Sahil Khan and many more.

A journey that was started by Sharad alone in 2015 has top celebrities in support now with his production house. Apart from organizing events like fashion & modelling shows, Sharad is now focussing on making web series with high-profile celebrities. Sharad is also looking to produce movies in a short time with top celebrities of B-town as he feels the time has come for him to take his production house to new highs

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• The 3-year exclusive partnership will give the network linear and digital rights across the Indian subcontinent.
• Viacom18 will leverage its TV, digital and social assets to make LaLiga a household name in the region.

July 5^th, 2021; India: Viacom18 Media, India’s youngest and leading media conglomerate, continues to raise the bar by challenging itself to ensure that Indian viewers are provided with entertainment that is differentiated and fresh. Home to some of India’s more exciting and entertaining properties, Viacom18’s flagship youth brand MTV has now teamed up with LaLiga to bring the Spanish Football League exclusively to the Indian sub-continent for the next 3 years. Enabled and supported by rising Worldwide, LaLiga will air exclusively on MTV in India, along with select national and regional network channels and live-streamed on Voot & Jio platforms.

 Consumption and following of football in India have consistently increased over the past decade, especially amongst the youth. Currently, in its 91^st season, the iconic league is one of the most followed football leagues across the world and is home to Europe’s finest talent and football clubs including Atlético Madrid, Real Madrid, FC Barcelona, amongst others. MTV is the premier destination for youth entertainment and content in India and boasts of a strong affinity with its young-at-heart viewers. Given the following that Football currently enjoys in India, Viacom18 and MTV are committed to building a wholesome entertainment-driven ecosystem centered around LaLiga, in a bid to further augment the fandom of the game.

 Speaking about the association Oscar Mayo, Executive Director, LaLiga said, “We are excited to partner with Viacom18 (MTV India) and further bolster the LaLiga fandom to an ever-growing football fan base in India. Having set one of the highest standards of football globally and India gaining tremendous momentum, we are confident that we will reach and engage with the youthful audience that MTV as a destination appeals to.”

 Speaking about LaLiga on MTV, Anshul Ailawadi, Business Head – Youth, Music, and English Entertainment said, “We at MTV have always known that football enjoys a groundswell of support amongst young-at-heart Indians. The LaLiga in particular is a cultural phenomenon all over the World. When the folks from rising Worldwide introduced us to the LaLiga team, we realized that this was a partnership waiting to happen – the vision was common, the vibes were good, and we quickly put pen to paper.”

 LaLiga will commence on 13^th August 2021 and will see Viacom18 put the network’s might behind building reach and resonance for the league amongst Indian viewers. Viacom18 will connect with the football fans through a massive marketing and communications campaign, further building the fandom and outreach for LaLiga in India. MTV’s extensive social media and digital clout will ensure that LaLiga engages fans through a multi-platform approach, potentially making football a part of dinner-table conversations across Indian homes and further widen MTV and Viacom18’s offering to its viewers.

 About Viacom18

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. A joint venture of Network18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on-air, online, on-ground, in-shop, and through cinema.

About MTV

MTV, the world’s premier youth brand, is a dynamic and vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to Gen-Z, music fans, and artists. 50 MN+ fans following MTV across show pages on social media have made it one of the top brands in social influence as well. As a creative powerhouse, MTV’s repertoire of flagship properties includes Roadies, Splitsvilla, Hustle, MTV Unplugged, and Supermodel of the Year that dabble with innovative formats, along with some of the most engaging cause-led initiatives like MTV Trash Talk, Baar Bra Dekho, MTV Woofer, etc., that drive the youth towards positive change. As the universe of the young, MTV Insights Studio also brings out the most extensive bi-annual study into the mindset and behavior of India’s youth through the Youth Marketing Forum Report. MTV also has its own branded content arm, called the MTV Brand Studio, for advertisers exploring edgy and quirky branded content, which, in the past has collaborated with brands like HP, Airbnb, Nescafe LinkedIn, and many more. The channel boasts of some innovative properties such as MTV BCL, MTV BRAVE 20, and MTV India Music Summit as part of the prestigious content partnerships. The Consumer Products of MTV are available across 35+ unique categories through strategic brand licensing tie-ups. The latest addition to the ecosystem is the licensing of the Roadies franchise into Café Roadies in Noida and Club Roadies in Jaipur. For information about MTV in India, visit https://www.mtvindia.com/

About LaLiga

LaLiga is a global, innovative, and socially responsible organization that is a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank and is responsible for organizing professional football competitions in Spain. In the 2019/20 season, LaLiga reached 2.8 billion people globally. With its headquarters in Madrid (Spain), it is present in 41 countries through eleven offices and 44 delegates. The organization carries out its social work through its foundation and was the world’s first professional football league to establish a league for intellectually challenged footballers: LaLiga Genuine Santander.

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Bangalore, 25 June 2021: The Sharks are coming to town, to make a deal. All you need is a good business pitch! Sony Pictures Networks India has acquired the rights for the Indian adaptation of the globally successful business reality format – Shark Tank, which will be aired on Sony Entertainment Television. The format has reinvigorated businesses in over 40 countries since its first launch in 2001. With over 180 seasons; winning over 30 awards globally, Shark Tank is the world’s No. 1 Business Reality Show. Making headway into India, the fastest growing and the third-largest startup ecosystem in the world, Shark Tank India will be produced by StudioNEXT. Online registration for the very first season of Shark Tank India is active only on SonyLIV.

Bursting with new ideas and enthusiasm, Indian entrepreneurs have been showing great potential in attracting active investments. With more and more Indian companies achieving unicorn status, new-age emerging businesses in the country are grabbing the limelight. India is a conducive market for a concept as unique as ‘Shark Tank’ where business ideas, business prototypes, or active businesses will get propelled into reality by experienced investors and business experts.

Ready to dive into the Shark Tank? Follow a simple, four-step process to try your luck in turning around your business idea, business prototype, or active business into a successful reality!

STEP 1 – ONLINE APPLICATION

Download or update the SonyLIV app and fill the Shark Tank India registration form by following the instructions mentioned on the app and accept the terms and conditions. Mention your business idea. If you hook the Shark Tank team with your idea, you will proceed to the next step.

STEP 2 – THE PITCH

In this stage, the Shark Tank team will get to know the applicants and their business ideas better. The applicants will have to tell the team what makes their business idea extraordinary and why is it worth investing in! This will have to be done in the form of a compelling video pitch (3 min long) which will decide whether the idea is worth making the cut on Shark Tank India.

STEP 3 – THE AUDITION

The selected applicants will go through a round of auditions with the Shark Tank team which will be the penultimate step towards making it big on the first-ever season of Shark Tank India.

STEP 4 – THE SHARK TANK

This is the ultimate test of perseverance. The selected applicants or the ‘Pitchers’ in this stage will find themselves face-to-face with the ‘Sharks’ or the investors who will understand, assess and make an offer based on the applicant’s final ‘pitch’.Since its first launch in 2001, as Tigers of Money in Japan, created by Nippon TV the format was later adapted as Dragon’s Den in 2005 in the UK and the show premiered in the US as Shark Tank in the year 2009. The format is distributed internationally by Sony Pictures Television.

Comments:

 Danish Khan, Business Head – Sony Entertainment Television, Digital Business & StudioNEXT

We are delighted to bring the globally renowned business reality show Shark Tank to India, and this is the perfect time to launch Shark Tank India. The last few years have seen the emergence of an exciting entrepreneurial ecosystem in India. Innovative business ideas, risk-taking appetite, and a funding infrastructure is getting built – Shark Tank India will further accentuate, encourage and strengthen this outlook by providing a platform for entrepreneurs or aspirants to showcase their ideas directly to the potential investors (Sharks) and make it big.

About Sony Entertainment Television:

Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels, is a part of Sony Pictures Networks India (SPN). Since its launch in October 1995, SET has created a unique space of being the ‘Thought Leader’ in the Indian Television industry with path-breaking content and innovation in the entertainment business.

Over the years, SET has continued to bring forth an impressive array of impactful urban stories delivering on the promise of novelty, variety, and quality with finite shows like Jassi Jaisi Koi Nahin, Heena, Bade Acche Lagte Hain, Kuch Rang Pyaar Ke Aise Bhi, Patiala Babes, Beyhadh, Ek Duje Ke Vaste, Mere Dad Ki Dulhan and several others. Apart from these, socio-mytho and historical shows like Mere Sai, Vighnaharta Shree Ganesh, Porus, Chandragupta Maurya, amongst others have also enjoyed a positive viewership.

SET pioneered new waves in television programming with home-grown formats like Super Dancer – which has successfully completed three seasons, Superstar Singer and the most recent – India’s Best Dancer. Furthermore, SET revived Kaun Banega Crorepati, which redefined its weekday appointment viewership, along with shows like Indian Idol, The Kapil Sharma Show, Comedy Circus, and Dus Ka Dum which strengthened its weekend leadership.

SET, known for its innovative concepts and exciting formats, is the most preferred premium family entertainment channel reaching 62 million households in India. SET and SET HD are the Top 2 channels driving viewership from premium homes as per BARC PrimaVU. SET is the only media brand to rank fourth, after Samsung and Apple, as the Most Desired Brand of 2020 as per TRA study.

SET’s international feed is available across the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands, and Seychelles.

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is an indirect wholly-owned subsidiary of Sony Corporation, Japan.SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranked amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

Sony Pictures Networks India Private Limited is in its 25^th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com

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