Mr. & Ms. University and College Idol – two grand shows hosted and executed by the students of NIEM – The Institute of Event Management every year are here! The Pune Regional Finale is all set to take place on 10 th October 2022 at Corinthians Resort and Club. NIEM, being Asia’s first and best event management institute never fails to surprise its audience by bringing in grandeur, liveliness, and most importantly, the element of glamour and talent in the most unique manner.

While Mr. &Ms. University is an event to showcase glamour, glitz, and personality for college students, College Idol is an event to showcase distinctive talent and personality.

The purpose of College Idol is to select a male and a female student who has poise, charm, personality, intelligence, and talents and that of Mr. & Ms. University is to look for the one who poises looks, charm, and personality that is unmatched!

Both events are a platform that can help achieve great heights in more ways than one. A gateway to the world of entertainment and fashion, these two events are a must-attend affair.

The top 20 finalists for Mr. and Ms. University Season 20 are Deepanshi Chhabra, Kumudhini Patil, Romi Pandey, Shravani Kshirsagar, Upasana Shinde, Vaishnavi Bhadouriya, Vaishnavi Shetty, Vaishnavi Walsetwar, Vrushali Warkad and from the Male segment are Abhijit Londe, Ashar Shaikh, Bhoovan Kotak, Chinmay Gaikwad, Digvijay Gaikwad, Harsh Patil, Ishan Hasrani, Mayank Choudhari, Mohit Narang, and Tanishq Nikam.

The top 20 finalists for College Idol Season 20 are Sakshi Kapse, Sanika Mutekar, Tanishka Jawkar, Radhika Parishwad, Sneha Dhumale, Chandani, Tejaswini Kinhikar, Sakshi Jayade, Purva Vengurlekar, Aishwarya Kakade, Vinit Tathe, Pavit Chhabra, Rohan Waghmare, Viral Jain, Atharva Ghodake, Noman Riyaz, Rishabh Soni, Atharva Mishra, Shree Dalvi, Anirudh Tekade(Rapping)

We are grateful to all the experts who help us create a striking show: grooming by Sandeep Dharma’s Runway House; participants’ dance round choreography by the team of Trinity School of Performing Arts; communication expertise by Mr. Bhavaish Bhatijaa; portfolio shoot by Mr. Jitesh Patil; hair styling and make up for portfolio shoot and the main event by the finest and renowned Lee’s Beauty Centre & Spa.

The show is incomplete without its audience but also without all the sponsors involved in making it happen. It is because of the esteemed and prestigious companies of the fashion, media, event, and entertainment industries that NIEM Pune Regional Finale is brought an incomparable experience year after year.

NIEM – The Institute of Event Management is grateful to our main sponsors: Corinthians Resort & Club, Bandhan by Darshan Somani, and Imparavel  Events & Entertainment.

We are also grateful to all the other sponsors involved in making ideas come to reality: event photography and filming by Royal Reelz; event furniture by Inventive Rentals by Bandhan; sound and light by Dwarika Light & Sound; production setup by M K LED Wall, Balraj & Salman Production; Décor Setup: The Moments, M Square Productions and Divine Furniture and Décor; floral décor by Bella Décor, artist management by Fine Artz by Bandhan and Pinnacle Events; dance entertainment partner – World of Movement by Nilisha Raygandhi.

Our gift partners are Aspire India, Mavericks Events, Gātha – A Tale of Events, Corwed Events, and Event Brigade. Our other associates are Click Photo Booth for the photo booth, Jurich for jewelry collections, Pooja Copiers and Lucky Copiers for printing, Phoenix Marketcity for the audition venue,

2BHK and 1 BHK for Photo Shoot Venue and Kiosk Kaffee for the flash mob venue, Punekar News and World Web Solutions for digital media coverage, and DJ Abhishek for the rocking music. The show would be hosted by Mr. Hugo D’Souza.

The jury panel for College Idol Season 20 is Mr. Sajan Agarwal (director and choreographer of Sheila Dance Academy and co-owner of Totes Events), Mr. Bhavaish Bhatijaa (actor, anchor, choreographer, and voice artist), and Ms. Tanisha Pal (model).

The jury panel for Mr. & Ms. University Season 20 are renowned actors and models – Mr. Sham Mhasalkar, Mr. Pranav Mishra, Ms. Mrunalini Tyagi, Ms. Cherry Mardia; renowned fashion choreographer – Mr. Sandeep Dharma; director of Trinity School of Performing Arts – Mr. Terence Thomas.

The show will have dance fillers by the famous dance choreographer – Nilisha Raygandhi and Sanket Walla group. Students of NIEM are also preparing to give an unforgettable performance with guidance and training from Upasana Anthony and Manthan Gohil from the Trinity School of Performing Arts.

Entry to the event would be restricted by invite only. Personality from various fraternities like fashion, business, influencer, entertainment, and event would be attending the shows. Some famous personalities like Mr. Abhyangh Kuvalekar, Mrs. Sangeeta Tiwari, Mr. Raghav Roy Kapur, Mrs. Priyanka Roy Kapur, Mr. Rakesh Wadhwa, Mr. Dipen Shah (Tinubhai), Mr. Darshan Somani, Mr. Yuvraj Shinde, Mr. Girish Agarwal, Mr. Sandeep Bhatewara, Mr. Vinayak Raskar, Mr. Sanjay Jaju, Mr. Chaitanya Dhoka, Mr. Swapneel Raste, Mr. Abhineet Shah, Mr. Deepak Mundada, Mr. Karl Mascarenhas, Mr. Swapnil Shinde, Mr. Pravin Raka, Mrs. Anjana Mascarenhas and many more would grace their presence on the event.

All selected finalists of Mr. & Ms. University – Season 20 will be representing the city in Mumbai on January 10, 2023, they will be trained by the experts of the event, entertainment, and fashion industry like David Whitbread, Samir Tanna, Arsh Tanna, Mickey Mehta, Dr. Sandesh Mayekar and many more.

The selected participants were called for an audition round on 29th September 2022 at Phoenix Marketcity.

To witness the glamours event please register yourself for a VIP invite on the

• link: https://forms.gle/aN5DD8j6Dj6kX6b87

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Puneet Issar, who played the role of Duryodhan in BR Chopra’s Mahabharata is still fresh in everyone’s memory. To embark on his journey again, he has written a three-hour play ‘Mahabharat: The Epic Tale’ which will be performed in Pune on August 26 at the Ganesh Kala Krida Manch.

The cast of this grand play includes Puneet Issar (Duryodhan), Rahul Bhuchar (Karna), Gufi Paintal (Shakuni Mama), Karan Sharma (Arjun), Harleen Kaur (Draupadi), Sidhanth Issar (young Duryodhan), Danish Akhtar (Bheem) Yashodhan Rana (Krishna), Diksha Raina (Kunti), Aarti Nagpal (Gandhari) and Meghna Malik (narrator, Dharti Mata).

Puneet Issar, who is a writer and director of Mahabharat: The Epic Tale, said, “My version focuses on the friendship between Duryodhan and Karna. It is from their perspective. And it is in poetry. I have tried to tell the whole epic in three hours. BR Chopra’s version had 94 episodes and was from Krishna and Bhishma’s perspectives.”

While speaking about his version focussing on Karna and Duryodhan, Puneet says, “I feel Karna is the noblest character in the Mahabharata and Duryodhan is the reason for the war between cousins. There is no meaning to light if there is no darkness. I believe that history is written by the victors, but what about the vanquished?”

When Sidhanth Issar (plays young Duryodhan) was asked why a theatrical play and not a web series, he responded, “Each medium has a different audience. There is so much content readily available on the Mahabharat, so we had to showcase an impactful content in less time. That’s why we chose theater. We handpicked one of the threads of the Mahabharat, a story of Duryodhan from start to end.”

The play, Mahabharat: The Epic Tale will have its first show at Ganesh Kala Krida Manch, Swargate on 26th August’22.
The tickets for the same can be booked here:   https://in.bookmyshow.com/plays/mahabharat-the-epic-tale/ET00327695

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Kalashree Sangeet Mandal with support from developer Vishal Gokhale is organizing a special program titled ‘Swar Samwad’ on the occasion of Gudhi Padwa. The program shall be held at the MES Auditorium of BSM School at Mayur Colony, Kothrud, Pune on 2nd April 2022 at 5:30 pm. Entry to this program is free on a first come first serve basis. Some seats are reserved for invitees.

Artists like Milind Date (Flute) Senior Disciple of Pandit Hariprasad Chaurasia, Dhananjay Daithankar (Santoor) senior disciple of Pandit Shivkumar Sharma, and Fazal Qureshi (Tabla) son and disciple of Ustad Alla Rakha and the brother of Ustad Zakir Hussain will perform during this program.

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National, 29 November 2021 – Stories from the past, passed down generations, continue to fascinate one and all. What began as mere tales that engaged the listener from start to end has now found a deeper meaning as one today realizes the values that they imparted. With audiences now wanting riveting stories, filled with fun, mystery, and adventures that intrigue them, BIG FM presents a new show – BIG Katha. The show will reimagine and retell these fascinating stories with a modern twist, at the same time retaining its core essence and morals. Hosted by popular RJ Khurafati Nitin and RJ Pihu, each episode of BIG Katha has the right ingredients of meaningful homage to the original stories coupled with new additions of rich themes, dark moods, fantasy, and a dash of drama thrown in for good measure! The show airs Saturdays from 8 pm – 9 pm and Sundays from 6 pm to 7 pm.

Giving stories a unique, yet modern touch, two of the most loved RJs from BIG FM, RJ Khurafati Nitin, and RJ Pihu will adorn the characters of Akkad Singh and Babita respectively. A modern-day Birbal, Babita is one who’s dropped out of her college to pursue her dreams of start-up, while Akkad Singh, on the other hand, is a modern-day Akbar, who owns an empire in Chattarpur and wants to be a political figure in the future. BIG Katha, through its stories, delves on these characters, giving the audience an experience that keeps them at the edge of their seat and grips their attention with plot twists.

Speaking about the show, Mr. Sunil Kumaran, Country Head, Product, Marketing and THWINK BIG, BIG FM, said, “BIG FM has always been a pioneer of newer formats of storytelling.  Our shows like Yaadon ka Idiot Box with Neelesh Misra and Suhana Safar with Annu Kapoor have been trailblazers on radio setting a remarkable benchmark for storytelling. With BIG Katha, we are contextualizing the classic folklore of Akbar and Birbal for newer audiences. It is modern-day storytelling, reimagining the tales and narrated in a unique avatar for our listeners. With our vast network, we hope to make this experience an exciting and immersive one for our audiences.”

Adding on, RJ Khurafati Nitin, popular BIG RJ from Delhi,  commented, “Storytelling is in our Indian DNA, be it in the form of classic tales, books, or content. I am looking forward to recreating these stories giving them a modern twist while not losing their essence and morals. Akkad Singh has many qualities of Akbar, and I can’t wait to get into his shoes and entertain our followers and listeners.”

Known for her popular morning show in Bhopal, RJ Pihu who will portray the character of Babita said, “We have all grown up listening to the tales of Akbar and Birbal and it gives me immense pleasure to retell a host of stories with a touch of modern flavors. I am excited to begin the journey of Babita and I hope our listeners enjoy our storytelling.”

BIG Katha is extensively promoted across all platforms of BIG FM. It will be available on Radio and Digital platforms, tapping all audiences. The show will also be converted into podcast format and will be available across leading audio streaming platforms. So don’t forget to tune in to BIG FM on Saturdays from 8 pm – 9 pm and Sundays from 6 pm to 7 pm and listen to your favorite tales.

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Mumbai, 13 October 2021: India’s largest SchoolEdtech Company in the K-12 segment, LEAD today announced the launch of LEAD Championships 2021, the country’s biggest student championship. The inaugural session was hosted by Master Entertainer Aditya Narayan. This year, the Championship will have four categories – English Champs, Science Champs, Quiz Champs, and Li’l Champs and is open to 10 lakh+ students from 2000+ schools across India.

The competition is designed to provide a national platform to students of all age groups & prepare them for success in the examination of life. By motivating students to demonstrate skills such as speaking, reading, listening, comprehension, application of their science-based concepts, current affairs, etc, LEAD focuses on holistic learning of students instead of only curriculum-based assessments.

Students from Senior KG to Class 9 can submit their entries from October 13 to November 10, 2021, on the website here: www.leadschool.in/championships.

LEAD Cofounder & CEO, Sumeet Mehta said, “For a long time, students in small towns and affordable schools have not had the opportunity to demonstrate their talent at the national level. LEAD Championships 2021 is India’s biggest national platform. It will provide students with exposure, practice, and experiences that will propel them to achieve newer heights.”

English Champs will focus on elocution and public speaking, while Science Champs will provide an opportunity to students to showcase their scientific acumen and create science projects that have a strong real-world connection. Besides, Quiz Champs will test students’ level of knowledge regarding geography, nations, governments, current events, and news from around the world. Lastly, a special competition has been designed for pre-primary students called the Li’l Champs which focuses on creating awareness about the surroundings as students will have to dress up as one of the characters from the list of themes and speak a few sentences or dialogues while acting as the character. Once the qualifier round is conducted, the students will compete in the Quarter Final round followed by Semi-Finals and Finale round.

LEAD will provide all students qualifying to Quarter Final Round with an exclusive opportunity to interact and learn from experts through a series of exclusive masterclasses.

The winners of the four championships will take home exciting prizes up to INR 10 lakhs in addition to the highly coveted LEAD Championship Trophy.

Link and snapshots of the launch event: https://www.youtube.com/watch?v=-Mqkwfeuei4

About LEAD

LEAD is promoted by Leadership Boulevard, one of the fastest-growing SchoolEdTech companies in India. It combines technology, curriculum, and pedagogy into an integrated system of teaching and learning, thus improving student learning and teacher performance in schools across the country. LEAD partners with 2000+ schools with an estimated 8 lakh+ students in more than 400 cities, including tier 2 to tier 4 cities, in 20 States.

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You’ve learned from us, now earn from us! 

October 7, 2021 – Some of India’s most popular content creators will turn quizmasters, allowing people from across India to play, learn and stand the chance to win big on You V YouTube, a YouTube Original produced by Fremantle. The exciting new series, slated to launch on 9th October 2021, reimagines quizzing, with an entertaining and refreshing new format, shot completely in a virtual setting. The quiz will cover a wide range of subjects from Science, General Knowledge, and Math to English, Travel, Food, and Technology, with a novel and fun gameplay that tests contestants’ practical knowledge and skill beyond simply trivia.

You V YouTube will be hosted by Indian television presenter Gaurav Kapur, who has become a household name across the country as a host, actor, and entertainer, guaranteeing a generous dose of entertainment, friendly banter, and laughs along the way. The questions to the contestants will be posed by YouTube Creators, each of whom is a subject matter expert including Roshni Mukherjee (Science), Gaurav Garg (General Knowledge) Ganesh Pai (Mathematics), Ceema Picardo (English), Arun Krishnamurthy (Environment), Gaurav Chaudhary (Technology), Nidhi Mohan (Health & Wellness) Ranveer Brar (Food), Reena D’Souza (Sports), Sucharita Tyagi (Movies & Music), Rachana Ranade (Finance) and Tanya Khanijow (Travel).

The contestants are selected through an online audition process. On the show they must answer ten questions across ten different subjects, each asked by a different YouTube Creator, for an opportunity to win over Rs. Ten Lakhs.

Sharing her views on the launch of You V YouTube, Aradhana Bhola, Managing Director, Fremantle, India, said, “Fremantle is home to some of the most successful and longstanding game shows worldwide. We are delighted to marry our irresistible entertainment game show expertise with the learning platform available on YouTube to bring this content to audiences. You V YouTube is a unique quiz show that not only brings together some of India’s best creators but also gives contestants a chance to both learn and earn, in a fun-filled environment. The series has been filmed entirely virtually, with cast and contestants participating from the safety of their own homes during the pandemic; a feat that makes us proud. What’s even more gratifying is that whatever sum of money a contestant has won on the show has been matched in donation along with the proceeds of the live play (available to viewers during the premiere episode) to charities working for covid relief.”

“I am really excited about this new journey. Every day on this show is a learning experience for me. The energy of the contestants and the knowledge shared by the Creators is enriching. And after a long time, here is a show that will invoke curiosity, entertain you and make you earn while you learn”, said Gaurav Kapur, the host of You V YouTube.

A seamless infotainment experience will have a lively new player in You V YouTube premiering on 9^th October 2021 on YouTube, every Saturday & Sunday at 7 pm IST.

About Fremantle: 

Fremantle is one of the largest and most successful creators, producers, and distributors of scripted and unscripted content in the world. A global entertainment powerhouse, Fremantle has an outstanding international network of production teams, companies, and labels in over 30 countries. Fremantle produces in excess of 12,000 hours of original programming, rolls out more than 70 formats, and airs 400 programs a year worldwide. The group distributes over 20,000 hours of content in more than 200 territories. Fremantle is also a world leader in digital and branded entertainment, with more than 370 million subscribers across 1,500 social channels and over 100 billion views across all platforms.

Fremantle is a part of RTL Group, a global leader across broadcast, content, and digital, itself a division of the international media giant Bertelsmann. For more information, visit www.fremantle.com, or, @FremantleHQ and their LinkedIn and Facebook pages.

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National, 22nd September 2021: The face of beauty has changed. The rule now is to celebrate all skin tones, all shapes, and sizes. Beauty is intangible. It grows from strength to strength as a woman ages. Beauty can be about her personality—her grace in a tough situation, her sense of humor, and, above all, her confidence. It’s her self-reliance, her career, the pride she takes in herself. It is how she feels: a combination of what’s inside and what’s outside that makes up the best version of her. The global standard of contemporary beauty is a healthy mix of everything that has just been saying.

Studio west by Westside, announced the launch of their newest campaign #ThisIsMe, featuring real women showcasing their fashion and style. Studio West has always celebrated every woman and man who enjoys being themselves. It celebrates diversity and inclusivity, and with the new campaign, the brand is once again putting the spotlight on women who embrace their power and lead with uniqueness.

The campaign features a series of brand videos with women from different walks of life, talking about how their personality is reflected in their choice of makeup from the Studiowest range. They are unapologetic about their style and are comfortable in their own skin, flaunting their boldness with pride.

Talking about the campaign, Umashan Naidoo, Head of Customer, Westside said, “Studiowest by Westside has always addressed the concerns of everyday women. However, with #ThisIsMe, we want to bring alive the fun side of makeup and celebrate women who are so effortlessly breaking barriers by just being who they are. We don’t want to change the way someone looks, instead, we want to make them feel amazing with products that just enhance what they are already rocking.”

 The videos feature Haima (@haima_simoes), Revati (@revs_0407), Naisha (@naishabhargabi), and Elyseah (@elyseahh) and put the spotlight on Studiowest cosmetics.

The films showcase their individuality while creating looks with essential blacks, color pop & nude Sparkle!

For more information on the campaign, kindly click on the links below –

https://www.instagram.com/p/CTMEUklBEfA/

https://www.instagram.com/p/CTJffwUtT2i/

https://www.instagram.com/p/CTOpJ0orxB2/

https://www.instagram.com/p/CR5q1nuqVCP/

https://www.instagram.com/p/CR3GD-eKgN0/

https://www.instagram.com/p/CR0hURPKIE3/

For more details, check out westside.com.

About Trent:

Established in 1998 and part of the Tata group, Trent is headquartered in Mumbai but has pan-India operations. Trent operates Westside, one of India’s largest and fastest-growing retail chains.

The company has already established 177 Westside stores measuring 8,000-34,000 sq. ft. The Westside format offers an exclusive range of its own branded fashion apparel and continues to be the mainstay of the retailing business of the company. Some of the departments include women’s wear, menswear, kids’ wear, footwear, cosmetics, perfumes and handbags, household furniture, accessories, lingerie, and gifts.

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National, 12^th May 2021: This summer is all about staying indoors and being safe at home, and that means children are confined to their homes their entire vacation, away from friends and fun. To make these gloomy, tougher times lighter, India’s loved brands Mad Over Donuts and Nickelodeon have collaborated with one another to spread cheer amongst children and gift them several unforgettable experiences with #NickKaMangoficentSummer

 Mad Over Donuts and Nickelodeon India is all set to introduce a limited edition of mango flavoured donuts called ‘Golmaal Jr. Treat Box’ inspired by none other than Nick’s Golmaal Jr, an animated show by director Rohit Shetty based on the comedy movie series Golmaal.

Known as the pranksters, Gopal, Madhav and the rest of the Golmaal Jr gang have always been the favourites of kids. This summer, through this one-of-its-kind partnership, the best thing for our young viewers in the afternoons is to indulge in the seasonal mango treats as they watch the all-new episodes of the mischievous escapades of Golmaal Jr every Monday to Friday at 12.30 PM on Nick channel.

Bite into Happiness with the exclusively curated ‘Golmaal Jr. Treat Box’ that consists of soft, fluffy donuts which are available in season special mango flavours: Mango Cheesecake, filled with mango-infused cream cheese, topped with mango chocolate curls and mango jam; Mango Tango, stuffed with mango jam and topped with mango chocolate shavings; and Mango Berry, oozing with white chocolate, mango chocolate and dark chocolate ganache. These extremely delicious donut flavours are available across the cities of Mumbai, Pune, Delhi, Bangalore and Chennai.

The limited edition of the Prank Gang donuts will have the characters come to life with creative toon designs on the package and box toppers of the toon characters greeting the little customers who have ordered them online. For our little fans, these treats call for loud hurrahs and mid-week high fives in the comfort of one’s home. Fun designs on the outside and delicious mango donuts inside — have you seen a better combination that could make a child smile?

The formula of good food plus favourite toons has worked with kids ever since the lockdown happened, says Mr Tarak Bhattacharya, Executive Director, Mad over Donuts. “We have partnered with Nickelodeon to provide comic relief to our tiny little customers. In fact, one of the most popular food items that have helped kids perk a bit is donut. As we have entered May, a month that kickstarts with the season of mangoes, who better than our prank gang to take the onus of spreading happiness and cheer and make the month more humorous for our little audiences!” shares Bhattacharya.

This collaboration will be promoted by a 360-degree marketing and communications plan which will include digital promotions. Year after year, brands like Mad Over Donuts and Nickelodeon work towards innovative and fun ideas for customer engagement across all age groups.

Speaking about keeping kids engaged through the summer, Sonali Bhattacharya – Head – Marketing, Kids Entertainment Cluster at Viacom18 said, “We believe that as the category leader we have a very important role to play in keeping kids in a positive frame of mind in these difficult times. Nothing can lift the spirit as well as a pack of donuts curated specifically keeping the kids’ favourite Nicktoons in mind! The bond that kids have with the Golmaal Jr. gang is very strong and this innovative collaboration with Mad Over Doughnuts is our attempt in bringing cheer to kids while they remain indoors during the summertime. We are certain that the Golmaal Jr. Prank Gang donuts will infuse happy moments in the days of kids and their families.”

Keeping in mind the current scenario, all Mad over Donuts stores are maintaining the highest hygiene and safety standards in their workstations and are offering contactless home delivery options. We encourage our customers to stay at home and get happiness delivered. The brand offers 100% eggless and freshly made products. You can order them from the comfort of your home, through Zomato or Swiggy or by visiting www.madoverdonuts.com. Spreading happiness is the core mantra of Mad Over Donuts and we want the contagious cheer of happiness to be a constant in the lives of our fans, young and elderly alike.

Simply order the ‘Golmaal Jr. Treat Box’ to have your kids jumps with joy!

About Nickelodeon India

Nickelodeon India has established itself as a thought leader by being the No 1 franchise in the kid’s category with a household availability in about 120+ million households across 8 languages. The franchise boasts of a bouquet of channels like Nick, Sonic, Nick Jr and Nick HD+ catering to kids across all age groups from Tots to Teens. The franchise today has the largest original content library in the country with over hours of content and plans to add over 200 hours this year. The franchise is home to the most legendary iconic characters like Motu Patlu, Rudra, The Golmaal Jr, Pakdam Pakdai and Shiva on Nick and Sonic; and Dora The Explorer, Paw Patrol, Peppa pig on Nick Jr and marquee international properties like Loud house, Kung-fu-panda, Avatar, Penguins of Madagascar etc on Nick HD+. The channel continues to engage and entertain kids across India through large scale experiential formats, consumer product range and digital and online presence.

About Mad Over Donuts

India’s most loved gourmet donut brand Mad Over Donuts, one of the fastest-growing brands in the quick-service restaurant (QSR) space, is on a mission of spreading happiness. The brand is already adding joy and instant happiness to the everyday lives of people through its delectable, lip-smacking range of high quality, freshly topped gourmet products that amplify the smaller moments in life. With handcrafted, fresh donuts, eclairs, waffles and beverages, Mad Over Donuts’ fun treats turn everyday routines into a celebration. Started out as the first organized retail chain to serve gourmet-style, freshly made donuts in India, the brand soon grew from a single outlet in Noida in 2008 to a nation-wide presence in major Indian cities with over 100 stores having cloud kitchens and offline presence across Mumbai, Pune, Delhi, Bengaluru and Chennai, along with a thriving online presence through the website madoverdonuts.com and an active social media engagement. The ultimate motto is: For joyful moments, bite into happiness and shoo the blues away!

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National, 28^th April 2021:  The Nickelodeon franchise entertains millions of young fans across India through its endearing characters and immersive stories.  Through the last year, the franchise has designed many category-defining initiatives that have engaged with kids, brought a smile to their faces, and kept their spirits high in these trying times, thereby reinforcing its eminence as a responsible kids and family entertainment broadcaster. Nickelodeon continues to hold the leadership mantle with the flagship channels Nick and Sonic being the No. 1 & the No. 2 kids’ entertainment channels in the category. 

This summer comes with many challenges for kids as they continue social distance, be indoors, and safe at home. The need of the hour, therefore, is to inspire kids to stay positive and happy, despite these difficult times. Nickelodeon is hence all set to bring summertime fun to the homes of kids and give the many unforgettable and precious experiences with #NicktoonsKaSummerDose – A fabulous content line up of all new episodes, movies, host of fun activities, and innovative engagements that will keep kids happy and engaged while they stay safe at home.

As we step into summer, summer-time fun has commenced on a high with Nick welcoming the kids’ favorite prank gang Golmaal Jr. on the channel.  The prank gang now entertains kids with all-new episodes of their mischievous escapades every Monday to Friday at 12.30 PM with the message #NickPeSabGolmaalHai. The comic capers of the prank gang will be made the talk of the town through a high decibel multiscreen campaign- with TV spots on the franchise and cross-promotions on lead GEC channels, on YouTube, gaming portals, and on social media. Adding to the euphoria will be a one-of-a-kind partnership with Mad Over Donuts through a fun and delectable summer special box of donuts presented by the Golmaal Jr Prank Gang.

While the prank gang entertains and creates a laugh riot on Nick, summer celebrations get an unexpected twist with Pinaki and Happy – The Bhoot Bandhus on Sonic. The fun & entertaining family of ghosts will add to the entertainment quotient on Sonic through all-new stories every Monday to Friday at 11:30 am.  The campaign promoting the fun buddies will be done taking a multiscreen approach that includes a TV campaign and promotions on digital mediums like YT. The Bhoot Bandhus will be further brought to life on social mediums through engagements wherein kids will be seen taking the fun Bhoot Bandhus Tongue Twister challenge(#BBTT Challenge) along with a host of Innovative digital engagements to make sure kids are engaged in the comfort of their homes.

Shining bright through summer is new episodes and movies across the Nickelodeon franchise. The mischievous Golmaal Gang, adorable Motu Patlu, and magical Rudra will entertain kids through all-new episodes on Nick. The super cool Pinaki & Happy – The Bhoot Bandhus, Shiva, Ninja Hatori, and Zig and Sharko will amp up the fun with fresh stories on Sonic, giving kids a reason to celebrate.  These apart, all-new episodes of Loud House on Nick HD+ and your favorite and adorable Peppa Pig on NickJr will drive up the entertainment decibel, making sure that kids have a fabulous time indoors.  There will also be movies galore as Rudra infuses magic into summer with his superhit movie “The Land of Nowhere” while Motu Patlu’s comic capers will entertain kids through the Mini-Movie- ” The Secret Mission of Motu Patlu” that is set to premiere on Nick in May. This apart, all the new episodes and movies of your favorite toons will also be available to stream on our fun-learn kid’s entertainment app, Voot Kids.

Commenting on entertaining kids through summer Anu Sikka, Head – Content, Programming, and Strategy, Kids Cluster at Viacom18 said “At Nickelodeon, our focus is on keeping kids entertained in these challenging times. Summer is a special time for children, and we have created a very robust content pipeline of some fun and exciting stories to make sure that they have a great time and stay motivated amidst the current scenario. We are here to make kids happy and are sure that the vast and immersive stories of our Nicktoons will transport them into a world of imagination and fun, giving them a reason to celebrate while lifting up their spirits.”

Speaking about keeping kids engaged through summer Sonali Bhattacharya – Head – Marketing, Kids Entertainment Cluster at Viacom18 said “We believe that as the category leader and a responsible broadcaster we have a very important role to play in keeping kids engaged and in a positive frame of mind in these difficult times. We have re-imagined and pivoted our marketing plans and gone multiscreen so kids can remain entertained in the security of their homes. We are certain that our young audiences will feel happy and optimistic with our innovative summer offerings.”

Summer started with World Creativity and Innovation Week that saw Nick Jr. along with Play Date encouraging kids to unleash their creativity indoors through a curated program of various activities such as music and movement, coding adventure, clay dough, mystery parties, chocolate making amongst others. There will be interesting virtual activations on special occasions like Mother’s Day and Yoga Day that will create many memorable and happy moments for kids and families. Each interactivity would be brought to life digitally by the adorable Nicktoons that will surely add a dash of cheer to each day.

This summer’s time to stay home and stay safe with Nickelodeon!

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