Truly a shopper’s paradise, Phoenix Market City, Pune has been touted as the number one destination when it comes to entertainment, dining, and shopping in the city. This time around the mall has just taken its social media influencer game to the next level by setting up City’s first ‘Selfie Studio’ on the third floor next to Viman Nagar Social. City’s first ‘Selfie Studio’ with more than 10 selfie facets is now open to a new Instagram-worthy “immersive experience”. The most prominent features of the studio would help patrons capture a horde of memorable snaps and make the most of #TheGoodLife.

Off lately Selfie studios have become trendy in tandem with the rise of social media. Instead of a professional photographer at the helm, customers can have creative control at the studio and can cycle through several backdrops — each with different aesthetics and themes – to capture the most unique ‘selfie’ moment. At Phoenix Market City’s Selfie Studio everything is a photo-op, the chic set up with graffitied walls each with a different theme to make memories with all your loved ones. It includes ten interactive backdrops like ‘Glass Hearts’ will reflect all the love mushed perfectly in posed snaps, Nom Nom Effect will offer you to pose with a multitude of food props in front of the ‘Nom Nom’ wall, Heart 2 Heart go all hearts out in front of the ‘All we have is INSTAGRAM’ wall, Vintage Vanity adorned with more 50+ record player discs and mantled gramophone. The ‘Classic Forever’ wall gives you a perfect opportunity to maintain a vein vintage vibe, and the Donut wall with myriad options of vibrant colored donuts, the wall portrays a sweet take on making sweeter memories at Phoenix Market City Pune. And lastly, the Emoticon Rush is a happy corner with a massive mix of smileys to make your Instagram post a worthy one. The Smiley schedule- a weekly agenda of smileys laid out according to days will ensure you have the best groupies.

The mall has already witnessed a couple of social media influencers’ walk-ins, proving it to be the most exciting and happening place to be at. There are various exciting prizes and vouchers that one can win by posting a selfie on Instagram and tagging Phoenix Market City, Pune. The mall provides its patrons with the best international brands, offers, events, and a holistic shopping experience. With its fusion of fashion, food, fun, culture, and ambiance, Phoenix Market City heralds a new era for premium destination shopping in Pune for the entire family.

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July 28, 2021: Snapdeal, India’s largest value-focused online e-commerce company, today shared that sales in its fashion category have grown by 210% in the first six months of 2021 (January – June).

The growth was driven by users replenishing their wardrobe to meet WFH clothing needs (“Zoom fashion” that includes mostly waist-up garments like T-Shirts, Shirts, and Tops). Another reason that drove fashion purchases was the desire to buy new clothes to meet friends and family after a long gap and also to meet travel needs.

After fifteen months of covid-induced changes, apparel purchases are more attuned to comfort needs and to suit new work lifestyles, with a large percentage of people continuing to work from home.  This has led to volume growth in casual wear including loungewear (tracks, shorts, t-shirts, tops, dresses, etc), athleisure sportswear, and masks.

“Value-buying” has emerged as a common theme cutting across buyers and categories in the apparel sector.  On average, the popular price range for a single fashion item on Snapdeal is now anywhere between Rs 300 – Rs 450,  as compared to Rs 450 – 550 in 2020. In fact, on Snapdeal the purchases within the Rs 450 segment have doubled to 40% in H1 2021 as compared to H1 2020.

The wallet share of fashion buyers moving from expensive brands to more affordable value for money brands can be attributed to multiple reasons including the impact of second-wave, apprehensions of further waves,  increased online supply of value merchandise, and consumers reprioritising their budgets & priorities. In a recent Snapdeal survey, consumers mentioned that “while they expect to spend less per garment than they usually do, that doesn’t necessarily mean they plan to buy less.”

Elaborating more on its customer survey findings, Snapdeal spokesperson said,  “Many of our fashion customers are between the ages of 18-27 and they have mostly been at home since the beginning of the pandemic. However, instead of waiting for the chance to socialize more freely, they are adapting to virtual interactions. This includes sharing their new wardrobe choices with their networks over social media and in virtual interactions.  The desire to  update their social media with their latest images and videos has been a  strong reason for them to buy newer trends, albeit at more affordable and reasonable prices.”

In the women’s fashion category, while total sales of units grew by 3.5 times in the past six months, salwar suits grew 7 times clocking the highest growth in the category.  Sarees, kurtis, dresses, activewear and nightwear also showed multi-fold growth. With comfort taking priority, flared pants & palazzos gained popularity over jeans and skin-tight trousers.

In men’s fashion, the segment grew 3.25 times, including loungewear, athleisure and innerwear. Daily average orders in the Upperwear category especially  T-shirts, polos, shirts, and innerwear went up by 100%  – where shoppers preferred seasonally relevant, summer cool collections made of light fabrics, soft colours and summer prints.

Snapdeal’s approach to fashion has been to quickly adapt to consumer expectations – focusing on utility, styling, and sizing – all designed to align with the fashion needs of Indian buyers. To meet this Snapdeal now launches fresh products every month across categories and has value-buys in ₹249 to ₹499 price range and attractive collections & combos for GenZ and Millennials.

While the apparel and fashion industry has undergone pandemic- led changes, it is on a path of steady growth on the back of more utility and functional choices and value prices.

About Snapdeal

Snapdeal is India’s largest value e-commerce company with millions of buyers, 500,000 registered sellers, and 200 million products available for customers across 6000 towns and cities of India.

For more information, please visit www.snapdeal.com or mail pressoffice@snapdeal.com

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