National, 24th January 2022- As India opens its 73^rd Republic Day chapter, TATA Tea Premium celebrates the unique diversity of our nation with its latest Desh Ki Jhanki initiative. Drawing inspiration from its state-specific packs, each Jhanki(tableau) is designed with elements reflective of the pride of the region, capturing customs, traditions, and culture-specific to each state. Celebrating Republic Day, the initiative pays ode to the amalgamation of diverse elements that makes India truly unique.

From the fabulous rich hearted Delhi to Dumdar spirited Uttar Pradesh, to large-hearted Punjab known for its service to humanity,  to  Kadaak Sapnonwala Haryana with a never-ending zeal to win, to Swaadbhara Bihar known for its rich history, to the Ras Bhara character of West Bengal, to the steely determined Odias, and to the Sarvaguni people in Maharashtra, TATA Tea Premium tries to capture the innate spirit of different regions through this initiative.

Commenting on the initiative Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said “Tata Tea Premium’s expertise has always been catering to local taste preferences. And thus, we’ve always offered distinct blends meeting consumers’ taste preferences in various geographies across India. We have celebrated India’s rich diversity with our customized state-specific packaging and communication rooted in a local insight for key states. This has made Tata Tea Premium one of the leading brands across India, and the Desh ki Chai in the truest sense of the term.

On this Republic Day, TATA Tea Premium’s initiative of Desh Ki Jhanki is another such grand celebration of the diverse culture, rich traditions & vibrant motifs across the country that makes India so unique”.

About Tata Consumer Products Limited 

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook, and ready-to-eat offerings, breakfast cereals, snacks, and mini-meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus, and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulful, and Tata Q. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 11,600 cr with operations in India and International markets.

For more information on the Company, please visit our website www.tataconsumer.com

The post This Republic Day, TATA Tea Premium- Desh Ki Chai, celebrates the vibrant colours of India with its ‘Desh ki Jhanki’ Initiative appeared first on PuneDiary.Com.

Mumbai, September 7, 2021: Essar Power, one of Essar Global Fund’s key investments in the Energy portfolio, has commissioned its first flue gas scrubber at the Essar Power Hazira (EPHL) facility. The scrubber is designed to bring down the sulfur dioxide in flue gas by 25%, going a long way in checking emissions and helping the environment.

Essar takes excessive care to ensure that there is a balance between business operations and the environment. With an aim to further its Environment, Social, and Governance (ESG) goals, Essar has been encouraging its businesses to transition to green operations and invest in technologies that reduce their carbon footprint.

Commenting on the milestone Mr. Kush, CEO – Essar Power, said “Essar Power believes in running its operations with minimal environmental impact. The commissioning of scrubber has been accomplished despite the challenges we faced due to the pandemic. With the first one completed, we shall surely look at replicating it at other facilities of ours in the future. Such eco-initiatives are part of Essar Power’s strategic plan to transition to green operations.”

The team involved with the project has put in place an innovative approach, wherein the scrubber was optimized as per the coal quality being supplied, and the emission norms targeted. In fact, the project was fast-tracked while maintaining all safety precautions, and executed without a single reportable incident.

Covid-19 situation and related constraints did pose challenges for the project, both in terms of supply of material, as well as manpower. However, the company adapted to the situation and all work at the site was carried out with strict adherence to safety protocols.  Precautions such as social distancing, the wearing of face masks, daytime working in view of night curfew, etc were followed. All external manpower were screened using RTPCR testing, and a vaccination drive was carried out to strengthen the herd immunity within the facility. By having most fabrication work carried out on the site itself, EPHL not just ensured quality but also maintained a consistent pace of work.

EPHL is part of Essar Power, which is India’s one of the first private sector independent power producers with a power generating capacity of 2,070 MW across four plants in India and Canada. The company also has a 465-km interstate transmission system that spans across three Indian states.

Essar Power (EPOL) forms part of the energy portfolio of Essar Global Fund Limited (EGFL), whose investments are managed by Essar Capital. Guided by ESG principles for all its investments, Essar is either transforming its businesses to being green or investing in the sector transforming green businesses.

EPOL recently announced its plan to foray into renewable energy starting with an investment of Rs. 300 Crore in a 90 MWp PV Solar power plant in Madhya Pradesh. The company’s investments in Green Hydrogen, Renewables, and Battery Storage show a clear focus towards strengthening the sustainability aspects of its portfolio and unconditional commitment towards becoming net-zero on carbon emissions by 2030.

 About Essar Power

Essar Power is one of India’s first private sector independent power producers having a successful track record of 25+ years. It has a power generating capacity of 2070 MW across four plants in India and Canada. Essar is also foraying into renewable energy starting with a plan to set up a 90 MWp PV Solar power plant in Dhatia, Madhya Pradesh. Essar Power has also invested in the transmission business and constructed a 465-km interstate transmission system that spans three Indian states

 About Essar Capital

Essar Capital Limited (“Essar Capital”) is the investment manager of Essar Global Fund Limited (“EGFL”). It monitors and manages the entire portfolio of investments owned by EGFL. EGFL is a global investor, owning a number of world-class assets diversified across the core sectors of Energy (comprising Exploration & Production, Refining & Marketing and Power businesses), Infrastructure (comprising Ports, Projects and Stanlow Terminals), Metals & Mining, Services & Technology (comprising Shipping, Oilfield services and Technology Solutions). EGFL invests long-term capital into the portfolio companies and holds near 100% stake in all its investments. EGFL invests with a sense of active ownership, which involves direct engagement with the management of the respective businesses. The portfolio companies have aggregate revenues of about USD 14 billion and employ over 7,000 people

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• Ola announces the launch of Ola S1, the first in its range of electric two-wheelers.
• The Ola S1 is designed and engineered in India for the world and will deliver the best scooter experience to the consumers. 
• Available in 2 variants – S1 and S1 Pro, in 10 stunning colors with satin, matte and glossy finishes.

Climate change is real and so is the need to reverse it. This is not news to any of us. And I know we all want to make a difference. But the question is how do we reverse climate change and also advance our development as a nation, together.

80% of the vehicles sold in India today are two-wheelers and despite that only 12% of India owns a two-wheeler. These vehicles consume 12,000 cr liters of fuel every year and are responsible for 40% of air pollution.

Clearly, this penetration is going to grow exponentially in the coming years and we simply cannot allow that to happen. So moving to EVs is no longer optional, it’s crucial.

But a shift like this requires innovation and manufacturing at a global scale and quality. That’s what we have been up to with the Ola Futurefactory – the largest 2W factory in the world – and that’s what we are introducing in the market today. It’s a revolution on two wheels. It’s called the Ola S1 and it is, quite simply, the best scooter ever made.

Our goal has been to build products that are both sustainable and revolutionary and with the S1, we’ve done just that. It has the best design, best performance, and best technology.

Best Design: Available in 10 stunning colors in satin, matte, and glossy finishes, Ola S1 comes with iconic twin headlamps, ergonomic and fluidic body, superior alloy wheels, sculpted seating, and the largest boot space that fits two helmets comfortably.

Best Performance: It is setting new industry benchmarks with a range of 181 Kms, acceleration of 0-40 kmph in 3.0 seconds, and a top speed of 115 kmph. It has a 3.97kWh of battery capacity, more than 30% higher than the next closest EV, and the most powerful motors in the category with 8.5 KW of peak power.

Ola S1 also comes with a proprietary Battery Management System (BMS) which works actively to monitor the battery for optimal durability, performance, range, and safety.

Best Technology: S1 brings technology that is several generations ahead of anything on the market. It has no physical key and pairs with your phone with its “digital key” feature. This enables it to know when you’re near it and unlock automatically. It will also lock itself as you move away. It has a multi-microphone array, AI speech recognition algorithms built in-house, and one of the sharpest, brightest 7-inch touchscreen displays.

With our homegrown MoveOS, customers can not only alter the look & feel of the display but also how the scooter sounds. It will have four moods at launch – Bolt, Care, Vintage, and Wonder, and will offer a customized vehicle sound experience that matches your mood of the day. It will also come with three driving modes – Normal, Sport, and Hyper for you to personalize how you ride.

We have introduced a lot of safety features that are rare in the two-wheeler segment. Ola S1 has an anti-theft alert system, geo-fencing, and a battery that is flame-retardant and water & dust resistant. It also has front and rear disc brakes and a ‘Hill Hold’ feature which makes riding in traffic and navigating inclines easy.

The 110/70 R12 tires, rear mono-shock suspension, and front single fork suspension leads to much superior road grip and riding experience. It has a cruise mode that makes riding comfortable and convenient and a reverse mode that makes it easy to park and exit tight spaces.

With a robust grab rail for safety, a side step, and sculpted seating, pillion riders too will love how comfortable their ride will be. The scooters also come with voice recognition that enables you to complete your key tasks quickly without having to bother with navigating the menu.

Ola S1 also solves one of the biggest challenges which has hampered the growth of the EV sector in India has been the upfront cost. Ola S1 comes at a revolutionary price of Rs 99,999 onwards.

In states with active subsidy grants, Ola S1 will be much more affordable than many petrol scooters. For instance, after state subsidy in Delhi, the S1 would cost just Rs 85,009 whereas in Gujarat it would be only Rs 79,000. We have also tied up with banks and financial institutes for an EMI plan starting at Rs 2,999.

The first phase of Futurefactory is near completion and our teams are busy perfecting each and every feature for you. We will officially open Ola S1 for purchase from 8th September 2021 and will start delivering across 1000 cities and towns in October. Till then, Ola S1 is available for reservation at just INR 499.

Let’s truly Commit to Mission Electric

We are taking this moment to announce ‘Mission Electric’, a pledge that no petrol two-wheeler will be sold in India after 2025. This is a mission that we are putting forward to the industry and to the consumers to reject petrol and fully commit to electricity. It’s time for India to lead the way in electrification and build technologies of the future, here in India for the entire world!.

This is certainly not going to be easy but together we can and we must. The climate needs it, the world wants it and our country definitely deserves it.

The post A revolution that’s made in India, for the world appeared first on PuneDiary.Com.

• The device is proven to disable the Coronavirus and Influenza virus strains in indoor spaces, which carry the highest risk of transmission
• Shycocan is scientifically evidenced to attenuate/neutralize 99.9% of both airborne and surface-borne Coronavirus family and Influenza family of viruses
• Shycocan also works on all current and future variants and mutants of these viruses, ensuring a safe environment for both B2B and B2C

NEW DELHI / April 27, 2021: Shycocan, a breakthrough virus-attenuation device invented and manufactured in India, has been launched in the UAE at the International Conference of Pharmacy & Medicine (ICPM) held at Sharjah. This marks the Middle East debut of the product, the first of its kind in the world, that is seeing robust demand from institutional buyers across the world in times of the raging Coronavirus pandemic.

The cylindrical device, Shycocan, is scientifically evidenced to neutralize and help curb the spread of the Coronavirus and Influenza family of viruses in indoor spaces with 99.9% efficacy, enabling schools, colleges, homes, and businesses like hospitals, hotels, offices, restaurants, auditoriums, transportation, retail, and airports get back to normal and serve the customers in a safe environment.

Remarkably, Shycocan also works on all current and future variants and mutants of these viruses, protecting people’s health and saving millions of hours of lost productivity.

Alok Sharma, Chief Executive Officer, Shycocan Corporation, said, “The world faced one of its biggest challenges with the pandemic, bringing us all to a standstill. More livelihoods than lives have been lost, in fact, close to a billion at the last count. Science, technology, and innovation are going to play a big role in helping us reclaim our lives and work safely. We are delighted to launch the pathbreaking one-of-a-kind virus-attenuation device, the Shycocan, in the UAE in the hope of helping people bring lives and businesses back to normal. And we couldn’t have found a more credible and relevant platform than the prestigious ICPM to showcase our cutting-edge technology.”

 Shycocan is distributed in the UAE for consumers and business customers by Redington Middle East LLC and Ibn Batuta Medicine & Medical Equipment Store LLC. It is one of the most thoroughly tested devices for both safety and efficacy. It neither uses nor emits radiation, chemicals, ozone, or any toxic material. It is 100% safe for humans, animals, and the environment. Additionally, it does not harm the bacterial ecosystem and microbes that thrive in the environment and are essential for our immunity.

Said the well-known scientist Dr. Rajah Vijay Kumar, the inventor of Shycocan, “Coronavirus-type outbreaks are occurring with faster intermittent frequencies. The COVID-19 strain is getting more infectious and deadlier with successive mutations in the last 17 years, underscoring the importance of a device like Shycocan. The biggest challenge of this virus is its infectivity or virulence. Breaking the chain of infectivity requires focused work on indoor environments because they carry the highest risk of transmission. In 2017, our campus in Bengaluru experienced many incidents of seasonal flu, compelling me to design, build and install the device which was later christened Shycocan. A year later, the incidence of seasonal flu was almost totally absent from the campus. When the COVID-19 pandemic struck, the device was sent for testing and regulatory compliances to global laboratories and found to be equally effective against it. It was overwhelming to realize that we had already created the world’s first technology to fight the pandemic long before imagining the possibility of such a crisis taking the entire world in its grip.”

 Shycocan has widespread usage across market segments, including hospitals, clinics, schools, higher education institutions, banking sector, manufacturing and retail outlets, hospitality sector, government offices, real estate corporations, and businesses. In addition, the company offers customized consultations, a one-year replacement warranty, strong support and service network across the UAE, and a post-installation audit.

A single device when mounted has an effective coverage area of 1,000 square feet (10,000 cubic feet). Multiple devices can be installed to cover a larger indoor space. The device has seen robust demand from institutional buyers across the globe and is already in use in countries such as India, the US, Europe, Malaysia, Australia, New Zealand, and South Africa, among others.

Dr. Abdullah Al Kindi, Chairman & CEO, ICPM, said, “Mankind is facing one of the most challenging times – something that has impacted lives, livelihoods, and businesses at a global scale. We as global citizens need the best of science, technology, social responsibility, and willpower to fight it – and triumph. ICPM was established with responsibility towards humanity and with healthcare as its foundation. It gives me immense pleasure to launch Shycocan on this platform. It is a product with innovative technology and the capability to bring businesses and lives back to normal.”

About Shycocan Corporation

Shycocan Corporation, is a global licensee of the device, for manufacturing, sales, marketing, distribution, and services. Shycocan is the world’s first Virus Attenuation Device that can disable the entire Coronavirus and Influenza families of viruses in indoor spaces with 99.9% efficacy while being completely safe for humans, animals, and the environment, as proven in multiple virology lab test reports. It conforms to the regulatory requirements of the US, Europe, Australia, New Zealand, Malaysia, UAE, South Africa, India, and many other countries. Shycocan Corporation is founded by a team of blue-chip technology and industry professionals led by Mr. Alok Sharma, the former MD of Apple India. Dr. Rajah Vijay Kumar is the scientist-inventor behind the Shycocan device and holds over 30+ inventions globally.

The company’s immediate goal is to ensure indoor environments are free of transmission risks from Coronavirus and Influenza virus families of the present and the future for organizations to restart their business and help bring life back to normal. The company backs up its offering with customized consultations, a one-year replacement warranty, a global support and service network, and a post-installation audit. The target customer segments of the company include hospitals, clinics, schools, higher education, banking, manufacturing, retail, hospitality, entertainment, fitness, government offices, real estate, other businesses, and homes.

For more details, please visit www.shycocancorp.com

The post Made-in-India Virus Attenuation Device Shycocan launched in UAE to Help Curb Spread of Coronavirus appeared first on PuneDiary.Com.

• Advance Valves, one of the Top 3 Indian-owned valve manufacturers has invested in a unique technology-based solution invented entirely in India, the Shycocan, to protect its factories, offices, and teams from the deadly Coronavirus and been able to bring productivity back to normal
• Bengaluru-based Shycocan Corporation has installed 150+ virus attenuation devices across 4 units covering manufacturing plants and offices of Advance Valves located at Noida, Greater Noida, and Himachal Pradesh
• The Shycocan device has been proven to disable the Coronavirus and Influenza virus families in enclosed spaces with 99.9% efficacy

 NOIDA / April 23, 2021: Indian companies, several based out of Noida have been at the forefront of taking measures to protect their workforce from the Coronavirus infection, and many of them are now turning to state-of-the-art technology solutions to keep the pandemic at bay. Bengaluru-based Shycocan Corporation has installed 85 virus attenuation devices at three large-scale facilities of Advance Valves Ltd located at Noida and Greater Noida. Advance Valves is among the top three Indian manufacturers of industrial valves in the country. It has always been at the forefront of innovation and holds multiple International and Indian patents, exporting to practically every continent in the world barring Antarctica. Given that the manufacturing sector was among the worst hit during the lockdown as there is no option of ‘work from home, there was a lot of disruption in their work.

That’s when, Advance Valves, decided to invest in installing the Shycocan across all its facilities. The wall-mounted, cylindrical devices, called Shycocan, will help protect more than 600 technical staff and office employees of the company from the highly infectious Coronavirus and Influenza family of viruses, significantly reducing the risk of the pandemic and allowing the workforce to operate without fear of getting infected at the factory premises. An additional 65 Shycocan devices have been installed at the company’s plant in Himachal Pradesh’s Una district. Shycocan has been proven to disable the Coronavirus and Influenza virus families in indoor spaces with 99.9% efficacy, as per various virology reports from accredited laboratories worldwide. Moreover, the device has no chemicals, UV rays, radiation, or side effects and is completely safe for humans, animals, and the environment.

Said Priyank Garg, Joint MD, Advance Valves, Noida, “The pandemic has led to huge work disruptions. Our factories were shut since March last year and started operating partially from the first week of May, before regaining full operations as per government guidelines. The safety and wellbeing of all our employees is our foremost priority and concern. We decided to go for Shycocan as it is a state-of-the-art technology that is user-friendly, low on running costs, and extremely effective indoors.”

 He added, “All 4 of our manufacturing plants, in Noida and Distt Una in HP – from 40,000 to 72,000 sq. ft. each – are now fully covered by Shycocan devices, including office blocks, reception area, basement blocks, shop floors, testing areas, etc. Multiple devices have been used for larger areas. We and all our employees are now feeling much more confident and safer while working with co-workers. I would consider this as a much-needed investment into the wellbeing of our employees rather than an expense.”

Said Mr. Alok Sharma, CEO, Shycocan Corporation, “We are delighted to contribute to a safer work environment for Advance Valves. The devices would ensure the safety of people present within the premises. They work on all current and future variants and mutants of the Coronavirus and Influenza family of viruses, protecting people’s health and saving millions of hours of lost productivity. The manufacturing sector is a critical piece in India’s economy and protecting it is paramount to bringing life back to normal and normal back to business. Advance Valves has really set the tone for others to follow in protecting their teams, businesses and future-proofing them from such pandemics.”

 Dr. Rajah Vijay Kumar, Inventor of Shycocan, developed a specialized device made of a super-alloy that produces Photons of high intensity when excited. Upon striking solid surfaces in any space such as walls, furniture, dust particles in the air; these photons emanate electrons. The electrons get attached to the positive protein on the shell of the Coronavirus and Influenza family of viruses, neutralizing its positive charge and preventing it from infecting other people. In the presence of Shycocan, anyone touching a previously infected surface will not contract the virus as it would have been attenuated. The Shycocan device provides far greater protection. The super-alloy that generates photons does not deteriorate, due to which Shycocan has a long lifespan and requires minimal servicing and no consumables.

Dr. Rajah Vijay Kumar, who holds over 30+ inventions globally, said, “Coronavirus-type outbreaks are occurring with faster intermittent frequencies. The Coronavirus family has got more infectious and deadly with successive mutations in the last 17 years, underscoring the importance of a device like Shycocan. The biggest challenge of this virus is its infectivity or virulence. Breaking the chain of infectivity requires focused work on indoor environments because they carry the highest risk of transmission.”

He added, “In 2017, our campus in Bengaluru experienced many incidents of seasonal flu, compelling me to design, build and install the device which was later christened Shycocan. A year later, the incidence of seasonal flu was almost totally absent from the campus. When the COVID-19 pandemic struck, the device was sent for testing and regulatory compliances to global laboratories and found to be equally effective against Coronaviruses. It was overwhelming to realize that we had already created the world’s first technology to fight the Coronavirus pandemic long before imagining the possibility of such a crisis taking the entire world in its grip.”

A single device when mounted has an effective coverage area of 1,000 Sq. Ft (or 10,000 cubic feet). Multiple devices can be installed to cover a larger indoor space. The device is already in use in India, the US, and many countries in Europe, Asia Pacific, Australia, New Zealand, Middle East, and South Africa. It is seeing robust demand from institutional buyers. We have shipped more than 25,000 already. Shycocan is enabling schools, colleges, homes, and businesses like hospitals, hotels, offices, restaurants, auditoriums, transportation, retail, and airports to get back on track and serve their internal and external customers in a safe environment.

Attached is a short video about the installation from the Advance Valves factory:

Link: https://www.youtube.com/watch?v=xvvNlkKcG2c

About Shycocan Corporation

Shycocan Corporation, a global licensee of the Shycocan for manufacturing, sales, marketing, distribution, and services. Shycocan is the world’s first Virus Attenuation Device that can disable the entire Coronavirus and Influenza families of viruses in indoor spaces with 99.9% efficacy while being completely safe for humans, animals, and the environment, as proven in multiple virology lab test reports. It conforms to the regulatory requirements of the US, Europe, Australia, New Zealand, Malaysia, UAE, South Africa, India, and many other countries.

Shycocan Corporation is founded by a team of blue-chip technology and industry professionals led by Mr. Alok Sharma, the former MD of Apple India. Dr. Rajah Vijay Kumar is the scientist-inventor behind the Shycocan device and holds over 30+ inventions globally.

The company’s immediate goal is to ensure indoor environments are free of transmission risks from Coronavirus and Influenza virus families of the present and the future for organizations to restart their business and help bring life back to normal. The company backs up its offering with customized consultations, a one-year replacement warranty, a global support and service network including 150+ cities in India with 1000+ engineers, and a post-installation audit. The target customer segments of the company include hospitals, clinics, schools, higher education, banking, manufacturing, retail, hospitality, entertainment, fitness, government offices, real estate, other businesses, and homes.

For more details, please visit www.shycocancorp.com

 FOR MORE INFORMATION CONTACT:

• Isha Kumar
• Perfect Relations
• 9873710203

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National, 22^nd February 2021: Adding further impetus to India’s solar revolution and preparing for a #futureready India, Tata Power, India’s largest integrated power utility, has launched its first-ever pan-India Digital and Print ad campaign titled ‘SOLAROOF’ – “Kamai Badhaye Dildaar Banaye”. The company, in collaboration with Wunderman Thompson India, has conceptualized – ‘DILDAAR’, a video asset, which promotes the concept of adoption of solar power at homes, offices, institutions, and industries as a sustainable and economical solution to their energy needs.

The campaign effectively portrays Tata Power as a leading provider of solar rooftop solutions in India. It lays emphasis on the environmental needs and commercial benefits to inspire consumers to adopt environment-friendly energy solutions. In line with the government’s aim to encourage the adoption of green energy solutions in India, Tata Power has created customizable solutions to cater to a diverse customer base ranging from Residential, MSMEs, SMEs, Commercial and Industrial.

Commenting on this campaign, Ravinder Singh, Chief – Solar Rooftop Business, Tata Power said, “As the leading power utility of the country, it is our constant endeavor to contribute to protecting the environment through cleaner and greener ways of consuming energy. With ‘SOLAROOF’, we wish to create awareness around our smart and sustainable Solar Rooftop solutions and help customers across the country to migrate to cost-effective and environmentally friendly energy solutions.”

 Tista Sen, Regional Creative Director, Wunderman Thompson further added “The future begs the question what kind of planet are we leaving behind for our children. In this context, solar energy and sustainability are what the campaign embraces. Tata Power advocates life that harnesses the energy of the planet in an economical and easy to adapt way that is also financially viable. A combination of advocacy and a lifelong commitment that will make the brand resonate across homes in India.” 

The ‘SOLAROOF’ campaign will drive this messaging across multiple media in 31 Indian cities. Tata Power’s Rooftop solar solutions are available in 26 states and 7 Union Territories and their products are available in 94 cities across India so far.

 Easy and affordable financing has been one of the barriers to the penetration of solar in the MSME sector in the country. In order to address this challenge, Tata Power and SIDBI have joined hands to design a unique Solar financing solution for the MSME customers helping them switch to rooftop solar without any collateral at an interest rate less than 10%. This will also be complemented with a quick sanction and disbursement process (within 7 days with disbursement in 4 days). This financing scheme is exclusively for MSME customers of the company for both off-grid and on-grid connections.

Tata Power Solar has been a pioneer in India’s rooftop domain for more than 30 years and has been at the forefront of producing green energy across the country (having commissioned their first solar installation in 1991 and an installed base of more than 464 MW of rooftop systems today). The company comes with a successful background in designing and executing fully integrated and customized solar power plant projects. With a portfolio of more than 5.4 GW utility-scale solar projects in India, Tata Power Solar possesses extensive experience and expertise in setting up utility-scale land-based solar power plants for government bodies, power utilities, large corporates, and industrial establishments.

Video Link- https://youtu.be/-fimthN8kHs

Website Link- www.tatapowersolarooftops.com

Credits

• Client – Tata Power
• Brand – Solaroof
• Client Team – Ravinder Singh, Nalin Gupta, Vaishnavi Prabhakaran, Ria Arora, Rasika Rane
• Creative Agency – Wunderman Thompson
• Regional Creative Director – Tista Sen
• Sr. VP & Managing Partner – Kishore Tadapalli
• Sr. VP & Exec. Business Director – Samarth Shrivastava
• VP & Exec. Creative Director – Steven Mathias & Priya Pardiwalla
• Creative Team – Rahul Chandwani, Vinayak Gaikwad, Shruti Remalli, Andre Fernandes, Amit Arekar
• Account Management Team – Soumya Chattopadhyay, Imran Chaudhury, Balaji Achara
• Account Planner – Khyati Sarang
• Agency Producer – Asmit Chachad
• Media Agency – M/Six
• Media Team – Rajit Desai, Sahil Sachdeva, Sarvesh Pawshe, Saipriya Iyer

The post “Tata Power launches the ‘SOLAROOF’ Campaign – “Kamai Badhaye Dildaar Banaye”” appeared first on PuneDiary.Com.

• Second mid-size ‘Made in India for the World’ motorcycle in the CB Family
• Style Unlimited: Massive tank, Fork boots, round LED headlamp with unique ring design, eye-shaped LED winkers, under-seat sleek LED tail lamp, and sporty grab rail
• Ultra-Comfort & Convenience: Wide pattern tires, ‘tuck and roll’  seat design, skid plate underneath
• Performance Unlimited: Powerful 350cc engine, 4 stroke OHC single-cylinder with PGM-FI technology
• Advanced Technology: Honda’s most advanced technology gives more reason to flaunt:

^{Segment First} Assist and Slipper Clutch

^{Segment First} Advanced Digital-Analogue Meter

^{Segment First} Honda Selectable Torque Control (HSTC)

• Bookings open across all Honda BigWing dealerships and official website (www.hondabigwing.in)

New Delhi, February 16, 2021: Revving up the mid-size 350-500cc motorcycle segment, Honda Motorcycle & Scooter India Pvt. Ltd. today announced the global premiere of the all-new CB350RS. An amalgamation of contemporary style and superior stance, CB350RS is the second new introduction in the CB family, which is ‘Made in India for the World’. The CB350RS is attractively priced, starting at INR 1,96,000(ex-showroom PAN India).

Speaking on the rich legacy of CB Brand, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Brand CB stands for realizing dreams of a true motorcycle enthusiast. Since the launch of the CB92 in 1959, it has pushed the boundaries of technology. It is a beautiful overlap of performance, comfort, style, technology, and reliability. Last year, Indian riders got a chance to experience the ‘made in India’ CB brand and elevate their pride of fun riding. Today, we are excited to add another chapter to the CB series. Exhibiting the true legacy of CB Brand, the CB350RS will add value for the Indian customer by providing contemporary style and superior stance, further enhancing the fun biking culture.”

Elaborating on CB350RS, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Carrying forward the legacy of CB brand, the all-new CB350RS is based on “Road Sailing Concept – RS”. It defines the character of the bike’s smooth performance on the road with a sailing feel & comfort for the rider. The CB350RS is crafted to suit the rider’s lifestyle with its sophisticated urban style and a powerful advanced 350cc engine. It’s a call to all the riders to gear up and ‘Live Your Story’.”

STYLE UNLIMITED

The new CB350RS features a massive, aggressive design to match sophisticated urban style and rules every street it crosses.

Shining bold Honda badge on the massive fuel tank gives a heritage-inspired look that is hard to miss.

7-Y shaped alloy wheels not only make the handling and maneuverability better and lighter but also announces a distinctive modern roadster look.

CB350RS is styled to stand out from every direction. Round-shaped LED Headlamp with a unique ring design accentuates the retro-modern look. The eye-shaped LED winkers and under-seat sleek LED tail lamp outlines a timeless silhouette. Lighter black smoked front & rear fender helps CB350RS shed an overall weight and give a sportier image. The muffler on the side gets a smoky-black finish accentuated with the use of chrome. Fork boots on front suspension give a rugged look while the sporty-looking grab rail compliments the overall design of CB350RS.

PERFORMANCE UNLIMITED

The CB350RS is powered by a 350cc, air-cooled 4-stroke OHC single-cylinder engine, which produces max power of 15.5 kW@5500 rpm. The advanced PGM-FI system using on-board sensors constantly ensures optimum fuel delivery to the engine as per the riding conditions allowing efficient combustion and lesser emissions.  It delivers a category-leading max torque of 30 Nm@3000 rpm, which makes it an easy-going versatile motorcycle for an urban daily city commute. The engine uses an offset cylinder position that reduces the sliding friction and an asymmetrical connecting rod ensures minimum energy loss while combustion. It uses a closed crankcase with a wall between the crankcase and transmission reducing energy loss due to internal friction.

The air cooling system maintains highly dense air intake to improve efficiency and ensures favorable combustion in all rpm ranges by keeping the engine temperature within the ideal range. The piston cooling jet improves the engine’s thermal efficiency, leading to improved fuel efficiency.

The main shaft coaxial balancer placed on the cylinder eliminates both primary & secondary vibrations making CB350RS a perfect riding companion.

CB350RS comes with a large tailpipe of 45mm that optimizes balance with the muffler capacity, producing a bold low-pitched sound. A single one-chamber structure in the expansion chamber helps deliver a rich thumping exhaust note when you wind on the throttle. Exhaust pipes are double-skinned to prevent heat discoloration and intact the visual appeal for a long.

ADVANCED TECHNOLOGY

With Honda’s most advanced technological features, CB350RS gives riders more reasons to flaunt.

^{Segment First} Assist and Slipper Clutch make gear shifts smoother while reducing clutch lever operation load ensuring less fatigue and more comfort during rides that involve frequent shifting.

A vintage-looking ^{Segment First} Advanced Digital-Analogue Meter integrates details like torque control, ABS, Side stand indicator with engine inhibitor, gear position indicator, and battery voltage. The ride experience is further enriched with fuel efficiency details displayed in three modes:

1. Real-time mileage: Displays live fuel efficiency
2. Average mileage: It displays average mileage based on the history of riding pattern and condition.
3. Distance to empty: shows the distance your CB350RS can travel with the remaining fuel in the tank

^{Segment First} Honda Selectable Torque Control (HSTC), a smart torque control system, helps in maintaining rear-wheel traction by detecting the difference between the front and rear wheel speeds, calculating the slip ratio, and further controlling engine torque via the fuel injection. HSTC can be turned ON/OFF using a switch on the left side of the meter. A ‘T’ indicator in the digital display glows when the system is engaging.

ULTRA-COMFORT & CONVENIENCE

Dual-channel ABS prevents wheels from locking when brakes are applied in an emergency or when operated on slippery roads ensuring a greater sense of confidence. Anchoring the motorcycle is a large 310mm disc brake on the front and 240mm rear disc providing adequate braking performance in any situation.

Wide pattern tires (front – 100/90, rear – 150/70) increase stability in different riding conditions and improve overall road grip. The 19-inch front wheel gives a distinctive modern look coupled with a 17-inch wheel at the back providing a lower rear stance.

The half-duplex cradle frame in steel pipe is used for a soft steering feel. Load allocated to the front is optimized by mounting the engine at a low position to lower the center of gravity, which affects the overall riding feel and maneuverability of the motorcycle.

A highly rigid box-section steel tube is used for the swing arm to effectively reduce distortion and transmit the torque of the driving force to the road surface improving the overall comfortable riding feel. The skid plate underneath provides extra protection for the engine so you can take on streets effortlessly.

The ‘tuck and roll’ design of the seat gives superior cushioning providing a relaxed ride for daily commuting as well as during leisure rides. CB350RS offers a forward-leaning riding position to match the sporty riding stance.

Large section front suspension not only enhances the massive imposing image but also provides immense comfort on rough roads. The pressurized nitrogen-charged rear suspension provides a highly responsive rear damping performance.

Go on a smarter ride using Eco Indicator that uses sensors to measure the riding speed and injected fuel volume to determine the economical riding.

Engine Start/Stop Switch gives the convenience of turning off the engine on brief stops with a flick of a switch. Ensuring the safety of riders in low visibility conditions is the Hazard Switch feature. A bolder and muscular 15-liter fuel tank and top-class mileage ensure an unstoppable longer ride.

COLORS, AVAILABILITY & PRICE

The CB350RS is attractively priced, starting at INR 1,96,000 (ex-showroom Pan India). Attracting every eye on the roads, CB350RS will be available in two color options – Radiant Red Metallic and Black with Pearl Sports Yellow. Starting today, Honda has opened the bookings for CB350RS at its premium dealerships – BigWing Topline & BigWing across India.

For further information, customers can visit the BigWing website www.hondabigwing.in

The post ‘LIVE YOUR STORY’ Honda adds new chapter to CB Legacy in India Announces global premier of CB350RS appeared first on PuneDiary.Com.

Discovery Channel, India’s leading destination for factual entertainment, will premiere a special series on one of the most famous warfare academies of the world – High Altitude Warfare School (HAWS) – as a part of its extremely popular Breaking Point franchise. Located in Gulmarg, HAWS is a globally acclaimed institution which trains Indian soldiers and attracts soldiers from friendly countries for high & super-high altitude warfare.

The show on Discovery Channel is first of its kind on Indian Television detailing the rigors of training at HAWS. The 4-episode series ‘Breaking Point: High Altitude Warfare School’, to be aired every Friday at 10:00 pm till November 09 will give viewers a glimpse of how the soldiers learn the art of mountain and winter warfare; HAWS is the training ground for all High-Altitude Warfare. Each moment of the series takes the viewer a step closer to how the soldiers are transformed into glorified mountain warriors of the Indian Army. The series has been produced by Sparklework Films exclusively for Discovery channel.

Breaking Point: High Altitude Warfare School has attracted marquee advertisers including Toyota and PUBG as Co-Presenting Sponsor; Co-powered by Vivo, LIC and PolicyBazaar while Dell, Cars24 and Hongkong Tourism, Reliance Digital have come on-board as Associate Sponsors.

“The Breaking Point series has clearly emerged as break through programming on Indian Armed Forces. We have given our viewers access and insights into some of the prominent training institutes of the Indian Armed Forces,” said, Zulfia Waris, Vice-President & Head, Premium & Digital Networks, Discovery Communications India. “Every frame of the captivating series on HAWS will capture the heroics of our soldiers who defy the fiercest forces of nature, scale the most daunting heights, fight for every breath and smash through personal barriers to perform the extraordinary. It is an honor for us to bring various facets of training at HAWS alive for the benefit of millions of aspirants around the country who aspire to join this prestigious institute.”

The telecast of a special series on High Altitude Warfare School follows the successful premier of the Breaking Point series on Women Fighter Pilots, Air Force Academy and Indian Submariners earlier this year. In the past, Discovery has given viewers a never seen before glimpse of the intense, grueling training programs of the Indian Armed Forces through shows such as Breaking Point: Commando School Belgaum (2017), ‘India’s Paratroopers – Earning the Badge’ (2016) and ‘Revealed: National Defence Academy’ (2014). ‘Revealed Siachen’ (2016) shared the story of Siachen Glacier and the challenges faced by the Indian soldiers while on duty there. ‘1965: India’s Battles and Heroes’ (2015) commemorated the 50th anniversary of the India-Pakistan war. Discovery’s crew traversed along with select officers of Indian Army during the Himalaya expedition for ‘Indian Army Women’s Expedition’ (2013).

The post Discovery Channel to premiere a special series on Indian Army’s High Altitude Warfare School appeared first on PuneDiary.Com.