Gurugram, April 19: Snapdeal, India’s largest value e-commerce company, today announced the launch of a new brand campaign “Brand Waali Quality, Bazaar Waali Deal.  The campaign highlights Snapdeal’s positioning as a shopping destination that disrupts the notion that only expensive products offer good quality. Taking a direct approach, the campaign disrupts the notion that only expensive products/brands offer good quality.  In a straightforward manner, it communicates Snapdeal’s unique value proposition – good quality at low prices

The campaign “Brand Waali Quality, Bazaar Waali Deal”, features Bollywood actors Riteish Deshmukh and Genelia Deshmukh Using humor, the campaign takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded.

Through a series of videos, the campaign challenges the conventional “brand-oriented” thinking and draws the attention of the audience to the depth of high-quality choice that is available online, and showcases that great quality is also available at affordable prices. The campaign is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focussed on getting good quality, high utility items including fashion, accessories, homeware, and much more.

Speaking on the release of the campaign, Snapdeal’s CEO & Co-founder, Kunal Bahl said, “Value is an integral part of India’s purchase journey – online or offline. It is shaped by decades of experience & acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.” 

The campaign is designed based on consumer insights gathered through extensive research. While users are familiar with value-priced options, they also seek a consistently predictable experience on quality, assortment, price, and service. Snapdeal has built out a complete solution, where the entire assortment on the platform is aligned with the value e-commerce tenets of good quality at low prices.  With its distinctive positioning, as seen in the campaign, Snapdeal is visibly reaffirming its leadership in the value e-commerce space.

While value retail has traditionally thrived in India’s bazaars and in more recent times through modern format value retailers, an online equivalent of the same was missing. Snapdeal is India’s only e-commerce platform that is solely focused on the value segment. Unlike other platforms, which have bits of value selection dispersed across the entire assortment, 100% of Snapdeal is about value.

The market for value retail in India is estimated at USD 210 Bn, which is 3 times of branded retail. Depending on the category, while 15-40% of the branded market is already online, only 2-3% of the unbranded, value merchandise is online. This vast value e-commerce opportunity is also enabled by the growth of e-commerce beyond India’s top ~ 40Mn households to the next ~ 170 Mn households, accounting for nearly 60% of India.

Conceptualized and developed in partnership with All things small and EO2, Snapdeal’s “Brand Waali Quality, Bazaar Waali Deal” will reach out to consumers pan-India. The campaign will also highlight the ease of buying on Snapdeal and the simplicity of payments and returns.  The campaign includes 10 videos ranging and will run across a variety of media.

The campaign has gone live today and will run over the summer months.

Campaign video links:

Video 1   https://youtu.be/mkqeUk6ylkc

Video 2   https://youtu.be/GPgptld1kn0

About Snapdeal

Snapdeal is India’s largest value e-commerce company with millions of buyers, 500,000 registered sellers, and 200 million products available to be bought by customers across 6000 towns and cities of India.

For more information, please visit www.snapdeal.com or mail pressoffice@snapdeal.com 

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युवा उद्योजक आणि निर्माते पुनीत बालन यांच्या पुनीत बालन स्टुडिओजची निर्मिती असलेल्या  ‘आशेची रोषणाई’ या सामाजिक संदेश देणार्‍या शॉर्टफिल्मचा गौरव नुकत्याच संपन्न झालेल्या ‘बेस्ट इस्तंबूल फिल्म फेस्टिव्हल’ मध्ये करण्यात आला. ‘आशेची रोषणाई’ या शॉर्टफिल्मला ‘बेस्ट शॉर्टफिल्म ज्यूरी स्पेशल अवॉर्ड’ या पुरस्काराने सन्मानित करण्यात आले आहे.

‘आशेची रोषणाई’ या शॉर्टफिल्म मध्ये निर्माते पुनीत बालन यांनी ‘आज कोरोनाचा प्रादुर्भाव कमी झाला असला तरी लॉकडाउनमुळे अनेक घटकांना आर्थिक फटका बसला आहे, त्या घटकांच्या आयुष्यात आनंद पसरवूया’ ही सामाजिक संदेश देणारी संकल्पना मांडली आहे. सिनेमॅटोग्राफी आणि दिग्दर्शन महेश लिमये यांचे असून संगीतकार अजय – अतुल यांनी पार्श्वसंगीताचा साज चढवला आहे तर अभिनेता रितेश आणि जेनेलिया देशमुख  यांनी ‘आशेची रोषणाई’ला चार चाँद लावले आहेत.

‘आशेची रोषणाई’ या शॉर्टफिल्मला यापूर्वी ‘7 व्या  गोवा शॉर्टफिल्म फेस्टिव्हल’ मध्ये ‘बेस्ट डॉकयूमेंट्री’ अवॉर्डने सन्मानित करण्यात आले आहे. इंग्लंडच्या ‘बेस्ट फिल्म अवॉर्ड’ फेस्टिव्हलमध्ये ‘बेस्ट डायरेक्टर अवॉर्ड – सेमी फायनालिस्ट’ आणि अमेरिकेच्या लॉस एंजलीस येथील ‘इंडिपेंडंट शॉर्ट्स अवॉर्ड’ साठी निवड झाली आहे.

दरम्यान, पुनीत बालन स्टुडिओजची निर्मिती असलेल्या ‘पुनरागमनाय च’ या शॉर्टफिल्मची सुद्धा इंग्लंडच्या ‘बेस्ट फिल्म अवॉर्ड’ फेस्टिव्हलमध्ये ‘बेस्ट डायरेक्टर अवॉर्ड – सेमी फायनालिस्ट’ आणि अमेरिकेच्या लॉस एंजलीस येथील ‘इंडिपेंडंट शॉर्ट्स अवॉर्ड’ साठी निवड झाली आहे. यापूर्वी ‘पुनरागमनाय च’ या शॉर्टफिल्मसाठी ‘7 व्या  गोवा शॉर्टफिल्म फेस्टिव्हल’ मध्ये महेश लिमये यांना ‘सर्वोत्कृष्ट दिग्दर्शक’ पुरस्काराने सन्मानित करण्यात आले आहे.

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Mumbai: India’s renowned event organisers Universal Events in association with Research Media Group is organising an international event by name INDO FEST TLV at Israel country’s business hub TEL AVIV City. BOLLYWOOD and HOLLYWOOD renowned Film Star Anil Kapoor is coming to attend this prestigious event as a chief guest along with Raveena Tandon & Ameesha Patel. A crowd of 30000 from indian community is expected for this festival. Israel local public will also participate, thus this event is going to establish a brotherhood relation between the countries. Festival is going to happen from October 15th to 17th at TEL AVIV this year.

Universal Event’s Director Mr.Moses Kurma expressed his happiness over Anil Kapoor ji acceptance to grace the festival as a chief guest. “Anil Kapoor’s presence will help a lot to encourage art and culture, as well as a big josh for Indian community residing in Israel” Moses said. “As we at Universal events are well versed with these kind of events in pan world, we will organise this festival in a grand level and establish our Indian standards” he added.

Research Media Group’s Chairman Chaitanya Janga says, “As Anil Kapoor, Raveena Tandon, Ameesha Patel and around 10 celebrities from Bollywood and south will be gracing this festival, a big buzz will happen in Israel. This one is going to be the first and biggest event in the history of Indo Israel Cultural Relations. This festival will explore art, culture and tourism of India. In future we are going to organise many more such festivals on International level.”

Festival Poster look launched on 24th August 2019 at the press meet held at Country Club,Veera Desai Road, Mumbai. Bollywood & Tollywood Actress Payal Ghosh the show stopper of fashionshow in the INDO FEST TLV has launched the Poster of the Festival. “Hope this festival highlightens Indian Culture and helps our tourism,” Payal said.

RMG Executive Director PVS VARMA, RMG CEO Ch Hari Leela Prasad, Actress Payal Ghosh,Priyanka Rewri,Samayera Khan were the others who has interacted with the media.

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Noida, Aug 22, 2019: Magicbricks, India’s No.1 property site, today announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two popular actors will feature in various Magicbricks’ campaigns in the future.

At a time when the brand is delivering strong revenue growth and leading the category, the on-boarding of these two popular Bollywood actors points to a stepping up of marketing investments as the brand chases aggressive traffic and market share.

Commenting on the occasion, Prasun Kumar, Marketing Head, Magicbricks, said: “Being the category leader, Magicbricks has always been at the forefront of capturing consumers’ imagination driven by deep insights. With our scale and size, we have now decided to associate ourselves with two leading actors to drive bigger consideration and preference for the brand. Both Ayushmann and Kriti have a huge fan following and that is going to help the brand penetrate newer segments. I welcome Ayushmann and Kriti to the Magicbricks family and hope for a long and fruitful association.”

The actors, who have a bevy of hits, are also equally excited about their association with Magicbricks. Ayushmann and Kriti’shigh audience reach and mass relatability, thanks to the kind of films they have done, will surely add to this association.

Talking about his association with Magicbricks, Ayushmann said: “Throughout my career, I have shifted homes, starting from a humble PG to where I am today. Magicbricks connects with the deepest desires of every Indian to own their own home. Magicbricks is the largest and the No.1 player in the online real estate industry and associating with a leader brand gives me the opportunity to connect with the masses.”

An equally elated Kriti added: “Property seeking journey can often be hectic. I have seen my friends and family shifting homes every now and then and how hectic it can be. It is always great to have a brand like Magicbricks that stays with you through every step of the process. Magicbricks as a brand evokes lot of emotions because having your own home is always special. It feels splendid to be part of a brand that is involved in people’s home buying journey.”

With active property listings in excess of 1 million and by increasing its reach to 16,000 plus localities in the country, Magicbricks consolidated its position as the preferred online real estate platform for all buyers and sellers.

Out of 1 million properties, 58% are for sale and 42% for rent and 2.1 lakh Exclusive Listings posted only on its platform by individual property owners from across 700 towns and cities. Be it residential, luxury, rental, commercial, PG or co-living, Magicbricks now has a wide range of listings across all categories and multiple budget segments. With a widespread of properties, Magicbricks now enjoys more than 60% of all online listings in India.

About Magicbricks:

Magicbricks is India’s No.1 property site. With monthly traffic exceeding 20 million visits and with an active base of over 1.1 million+ property listings, Magicbricks provides the largest platform for buyers and sellers of property to connect with each other in a clear, transparent manner. With this in mind, Magicbricks has innovated several product features, content and research services, which have helped us, build the largest audience pool.

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MUMBAI, July 29 — Rahul Kanwal, the leading face of Indian news television and News Director, TVTN won the “TV Anchor of the Year” honour at the prestigious International Advertising Association (IAA) Leadership Awards.

He received the award at a gala ceremony in Mumbai packed with high-profile corporate executives and media professionals.

ABOUT THE IAA AWARDS

The IAA Leadership Awards recognize professional excellence in marketing, advertising and media sectors. They are given annually to individual professionals for delivering exceptional success to their companies.

The winners are decided after a rigorous process involving data scrutiny, short-listing and final selection of by an erudite jury of senior industry leaders.

ABOUT RAHUL KANWAL

Rahul Kanwal leads newsgathering and operational efforts of the India Today network, managing a crack team of over 500 multi-platform journalists. He hosts Newstrack, India Today TV’s flagship prime-time broadcast, and Jab We Met, the popular weekend interview show.

A self-described intrapreneur, Rahul Kanwal has launched a range of initiatives at the India Today Group, such as the Data Intelligence Unit (DIU), the Anti-Fake News War-Room (AFWA) and an Open Source Intelligence (OSINT) desk.

The IAA Leadership’s “TV Anchor of the Year” honour adds to his diverse collection of accolades, which include seven Exchange4media News Broadcasting Awards, two Indian Television Academy Awards and four News Television Awards.

ABOUT THE IAA

The IAA is the world’s most influential network of marketing and marketing communications professionals.

Established in 1938, the organization is the only global association that represents all spheres of the marketing and marketing communications industry. For over 80 years, the IAA has played a strong role in supporting key industry issues, such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.

The India Chapter of the IAA has developed and delivered numerous innovative programmes and initiatives over the past 35 years, such as the advertising self-regulation movement that led to the formation of the Advertising Standards Council of India.

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Press Release, July 13, 2019 (Pune): With two successful seasons, India Intimate Fashion Week (IIFW), India’s only fashion week dedicated to lingerie and intimate wear added another feather to its cap with “IIFW NXT – The Intimate Fashion Tour” held recently at “CULT House”, one of the best luxury night club in Pune. IIFW proudly introduced the famous French lingerie and beachwear brand, ‘AUBADE’ which joins hands with IIFW & its business subsidiary Candy Shop (India), to enter & expand their footprints in the country, by bringing in 25 international lingerie brands to India. This will also give lingerie sales to take to the e-commerce route.

On the occasion of IIFW turning 3, this year, it has also conceptualized “IIFW NXT – The Intimate Fashion Tour” to make it even bigger and better. IIFW NXT is generated with the intent of creating awareness on plus size, queer fashion, and personal hygiene. The aim is jeered towards busting the taboo around intimate fashion and personal hygiene.

Aubade’s Country Head & CEO, Mr. Gregory GoHILL says “We are glad & happy to introduce our lines in the wonderful Indian Market. It is such an opportunity to share the great IIFW platform and its marvellous team. We have been talking for couple of months for this launch so now it is big excitement to finally start. For us India is the future with a market in complete expansion. I am proud to be part of this future for all the happiness we can offer. Please receive all our precious & seductive regards.”

“The Autumn-Winter 2019/20 Aubade collection Aubade revisits Art Nouveau for the 2019/20 Autumn-Winter season, Aubade is celebrating strong women. Confident and determined, the Aubade women are blending independence with femininity in reminiscence of strong historical personalities, such as Sarah Bernhardt, Mata Hari and Isadora Duncan. These modern, free and sensual women are true muses for Aubade. For these women, Aubade has developed a collection of delicate lingerie, which combines comfort and airiness, lace and embroidery. With these floral and plant-based inspirations, Aubade’s Autumn-Winter 2019/20 collection is inspired by Art Nouveau, drawing on its gracious curves that blend sensuality and modernity, freedom and romance,” he further added.

Jaipur based designer duo Chhail & Malyaj who presented their beach wear line ‘ABHISAR’ during the show focused on showcasing Indian cultural elements to the fullest. The crafts involved in this collection include hand-knitting, knotting, embroidery, appliqué work and more. The palette involves the use of vibrant yellows and peaches, coupled with cool shades of mauve, Indigo and sea green. They’ve incorporated the use of textiles such as cotton-silk, kota-doria and silk. The use of dying techniques such as solid dyes, tie-n-dye, folding and clamping are emphasized upon. IIFW NXT also introduced the talented next-gen designer, Simran Dhond, from NIFT Bangalore. Simran has invested heavily on creativity and research to procure a collection that can stir audiences.

Talking about her collection, Simran says, “Growing up I have always been fascinated with the mythical tales of goddesses who were revered across the globe for their wit, beauty, ferocity and generosity. These ethereal goddesses inspired me to become feminine yet strong, timid yet tenacious. A vessel of unbridled passion, maternal love, virginal innocence and possession of unimaginable power, these goddesses are the perfect role model for every women. Inspired by the concept of Devi Sringara which talks about the connection between an individual and the goddess, The collection focuses on the details and elements that are inspired from what any individual connects with when he or she thinks about “Devi”, like the “Shank”, “Trishul”, “Lotus”, drapes, the pallu and ornaments. Details and silhouettes have been derived from sculptures, paintings, pictures and the Amar Chitrakatha books. The accessories have been created especially for this collection. Presenting to you, Kaafi Amorous, an intimate wear Collection, showcasing lingerie and Sleepwear.”

“I am absolutely ecstatic to be a part of IIFW NXT as a Gen-Next designer. This opportunity is a huge one and I am utterly grateful to be given this privilege. Being an intimate wear designer, I have been avidly following India Intimate Fashion Week for a while now and was interested in being a part of this organisation in any way possible. When I heard about the opening for Gen Next designers, I was thrilled, as I plan on pursuing my further studies in Intimate wear, I am positive this platform will offer me an unparalleled experience and a journey to remember,” she further added.

IIFW celebrates this new milestone by joining hands with the CULT house. The CULT House is a high end, luxury nightclub in Pune. On association with IIFW Rishabh Baweja, Co- Owner, CULT House says, “I’m really excited for this night and I am sure the Venue like Cult will make this show more Glamorous and Exciting to watch. We are really looking for an amazing event with IIFW.

Breaking all the barriers the event focuses on ‘Boo the Taboo’, which has now become and emergent trend in the Indian Fashion Week. Mr. Niraj Jawanjal, Founder and Chief Ideator of India Intimate Fashion Week, states, “Our endevours are and would always focus on kicking the taboo off on the matters of lingerie, personal hygiene and such related issues. We are also going to focus big time on education related to intimate fashion & have also taken initiatives about it, which would be announced soon. Since 2016, the time we started this journey, it’s getting more and more enriching &engaging, now we want more people, more brands & corporates to join us on this journey to make India as one of the biggest & strongest player in this sector.”

“IIFW has devised an 8-city tour in and around India which will begin from its Pune edition in presence of renowned brands, designers, fashion enthusiasts, media personals, and famed city socialites to be a part of IIFW NXT – The Intimate Tour. The tour witnesses its advent in Pune, and moves on to Goa, Bengaluru, Delhi, and so on and so forth. After 2 super successful seasons, a super sexy calendar Black Magik launch and few international brand launches in India, we were eyeing to add some innovation & creativity to our approach in executing the IIFW Shows. And as we are known to break taboo & initiate steps into unexplored territories, we thought of breaking this formal-formal show type and start something far more impactful, more reaching & engaging platform for designers, brands, models & Gen-next talents, along with our IIFW large scale shows…and that’s how we came up with IIFW NXT, The Intimate Tour format, which can be franchised also in these cities,” elaborates Niraj Jawanjal.

Explaining further about IIFW NXT, Amit Pandey, Media Head, IIFW says, “IIFW takes it in its stride to promote social awareness of ‘Boo The Taboo’ in order to educate girls and women on feminine hygiene. We have been known to promote and introduce international lingerie & beachwear brands to the Indian Subcontinent. The entity is equally zestful about motivating and supporting Indian brands and designers tap into the lingerie segment and take onto a global plane. In addition to that, IIFW also hopes to foray into the field of design education. The design school will be state of the art, globally capacitating students with par excellence design skills. The school should emerge as one of the best in the world.”

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After the release of Kabir Singh netizens are super busy slamming Shahid Kapoor’s Kabir Singh, saying that it was a violent and misogynistic film. Shahid Kapoor’s Kabir Singh, which is a remake of Telugu blockbuster Arjun Reddy, released last week. While the film continues to soar at the box office, it has been slammed and panned by critics unanimously for its misogynstic and violent approach to women. International singer Soumita who is fondly dubbed as Ishq Girl by media and her fans defends the storyline saying

“Thank You Kabir Singh for teaching people that

every aspect about love need not be happy,

nice and romantic. Violence, outburst of anger

and sarcastic attitude pretty much counts as

human reaction. Thank You for letting people

know that obsession of a man about his girl

is normal. I will not say Kabir Singh redefined

‘ Love’, no …not at all. But Kabir Singh relentlessly

broke the stereo type idea of ‘Perfect’ guy

with sane reaction. Love is love, and a lover’s

utopia can be distopia for others and nothing at matters.”

Moreover the singing sensation adds “I am not justifying the onscreen violence or any thing the movie portrays but if we can believe unnatural stuff that we usually see in a movie and never ever think that these stupid stuff could affect the society what is the harm in treating this movie as a ‘movie’ and not a motivational documentary. We previously found it hard to accept when a character from the film Veere di Wedding pleasured herself on screen. Why are we so eager believe that the society is stupid enough to treat a cinema as motivation life lesson?”

Soumita has been vocal about various social issues in past. Her successful career is not only milestones she has set, but she is one of the youngest social reformer who never took backseat when the society need voices to be raised. The best part is that the young intellectual has maintained ‘genre no bar’ attitude while being vocal about societal issues. Soumita raised her voice in case of Sabarimala incident while she supported Swara Bhaskar while she was being trolled online for playing a character that pleasured her self on screen.

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With mercury rising across the country, nothing else soothes one’s heart better than music. Good music and Tagore are terms if not synonymous are pretty close indeed. Keeping this in mind, singer Soumita Saha has come up with two beautiful songs which are a part of The Aatman Audio’s Robi Porjay project. The young singer has endeavoured to recreate the magic on the wavelengths of millennials.The works of Rabindranath Tagore have been sung by various artists across generations spanning over almost hundred years. Rabindranath Tagore once said, “Whatever fate may be in store in the judgment of the future for my poetry, stories and plays, I am sure that the Bengali race will always accept my songs. They will sing my songs in every Bengali home, in fields, and near the rivers… I feel as if music wells up from within some unconscious depth of my mind, that’s why it has certain completeness.”

Robi Porjay itself is an Ode to Tagore project run by The Aatman Audio. Soumita has come up with two beautiful songs namely ‘Jhoro Borishey Baari Dhara’ and ‘Himero Raate Oi Gogoner Dweep guli’. Soumita has been under the radar of print and electronic media ever since her childhood days. She has won hearts of millions by her performance in popular Musical Shows. Her International debut in EDM industry gave her success as her song ‘Ishq’ became a mega hit over night. Ishq was released in many countries including United States, Russia and India and was widely appreciated by media and music lovers alike. After, the success of Ishq the song bird bagged a few tollywood projects, but her love for Tagore numbers remains unmatched. Speaking about the songs the young singer mentioned the similarity between Tagore’s work and Classical music. The similarity is that both praise the beauty of Nature and the seasons. Both the songs attempt to thank Nature for the sweetness bestowed upon human beings. “Jhoro Jhoro Borishey Baari dhara is a song that sings praise of monsoon. The song is based on raaga Miya ki Malhar and I have always nurtured a bit of inclination towards Malhar. Similarly, raaga Khambaaj is also one of most loved raaga the soothing nature of raaga fascinates me up to the rim. Himero Raate is basically a late autumn tribute based on raaga khambaaj. The rest remains on my audience.” adds the Ishq girl.

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The recent viral video about a middle aged woman, who had blamed girls wearing short dresses for Rape, has left the entire country in shock. It did bust the myth that education improves human mentality. The fact that an educated urban woman living in the national capital believes that girls are liable to be raped just for wearing short clothes, raises several question-marks on our evolution as a society.

This ordeal of Shivani Gupta, a Delhi based copyrighter, tells a lot about why Rape Incidents are always rising in our country. The lady, who was later identified as Soma Chakrabarty, made those remarks at a restaurant where the girls were having food with their colleagues. Instead of creating a scene, they confronted her later at a nearby Shopping Center and demanded an apology, but she refused.

Singer Soumita Saha, who has been supporting Shivani and her friends during the entire episode, posted an open letter describing how Chakrabarty’s comments on the Shivani were terribly disheartening. However there was something even more cruel, which most people failed to notice. In defence, Shivani and her friends resorted body-shaming Soma Chakrabarty. They can be heard in the video saying, “concentrate on your own body” and ”let her flaunt if she has the body to flaunt”, “you don’t have a body to flaunt.”, which are undeniably body shaming.

If Soma encouraged rape, Shivani and her friends encouraged body shaming of women. A vast majority of women don’t posses an ideal body. Their comments are equally insulting to womanhood.

“Do we really need to combat misogyny with double dose of misogyny?”, lambasted the famed Singer. “I strongly oppose Chakrabarty’s rape remarks, but that barely means body-shaming her was justified”, she added.
She pointed out that what happened during the incident wasn’t about Feminism but was a classic example of opportunism. It shows that none of the parties involved truly cared about women. Feminism has no place for any sort of inequality and considering someone inferior because of her body shape is something which goes against the very foundation of Feminism.

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Art is an essential part of how we understand and experience the world. Great connoisseurs and patrons of art celebrate 15th April as World Art Day. World Art Day (Rittik Day) is an international celebration of the fine arts which was declared by the International Association of Art.”Art is always the best excuse to get your hands dirty” says International Singing sensation Soumita Saha. Soumita is not only a good playback singer in tollywood but also an artist. She is know for her international hit number Ishq followed by many other amazing numbers. She is one of most reputed young social activist known for being verbal about various social issues. The Firebrand singer from the city of joy has already won hearts of many with her heart touching poetry and quotes. She has persued architecture and is a gifted painter who has explored different genres of art with her mesmerising skill.

The songbird paid tribute to Art on this mesmerizing day with a beautiful line she dedicated to art.

“The world of art has evolved manifold with the advent of technology and human intelligence. Art to me is the finest medium to articualte what my soul nurtures. Art is the food for soul. Even though art today speaks volumes, irrespective of the form of art in focus. Fine arts, photography, music and even performance arts has transformed with age. Being attached to performing arts and music industry feels like a bliss, I feel it helps me convey my feelings better. It bridges the gap I always felt exists between the mind and canvas “ says the diva with golden voice.

Here are some of the mesmerizing work by Soumita,

Speaking about her passion for painting the ravishing bengalee beauty said “ Art is the food for soul that keeps me alive” .

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