Burger King India hacks T20 Cricket!

Mumbai, 23 September 2021: Burger King India has launched a unique campaign called ‘The Greatest Hack’, in which consumers can hack moments of cricket matches to win exciting offers redeemable on the BK App.

All that consumers need to do is, use the ‘The Greatest Hack’ AR filter via the BK App during the ongoing T20 match to collect and redeem exciting offers on the BK app for every four or Six hit, every wicket taken, for every 50, 100, 150, 200 or 250 scored, during a power play and any over. As the players battle it out on the field, the audience too can tap into every shot, every wicket, and every moment of the game by simply scanning the match moments present on their screen to win exciting offers. With so many matches, so many moments & so many offers, this T20 cricket season will be all about Burger King’s The Greatest Hack.

The campaign will be promoted with a digital film showcasing a hacker who gives back cricket fans their long-pending dues with “The Greatest Hack”. The campaign will also be extensively promoted on social media with cryptic posts and stories to create intrigue amongst the users to hack the IPL. The brand will run ads on YouTube, Facebook, Instagram, and all other relevant platforms, all through the T20 season. Let the hacking begin!

Speaking about the campaign, Mr. Kapil Grover, Chief Marketing Officer at Burger King India, said, “Burger King has always been a brand which hacks contemporary culture. This campaign allows us to hack the biggest conversation today – the remaining T20 cricket tournament. The insight for the campaign was to bring the viewer in limelight and reward them for being ardent cricket fans. The Greatest Hack brings together our guests, gamification through augmented reality, great food via exciting offers, and the BK App. We are sure that our guests will have a Whopper of a time this cricket season.”

Pratik Gupta, Co-Founder of Zoo Media and FoxyMoron, said, “It’s the viewers that make IPL the massive success it is. While most brands focus on cricketers, we focussed on fan sentiment and used that to create brand love through a uniquely immersive experience. It’s also exciting for us at Zoo to have pulled off all aspects of this campaign from creative, tech, video, and media using the expertise within the network.

The idea was conceptualized by FoxyMoron, a video produced by The Rabbit Hole & the AR filter by Phosphene. All three agencies are a part of the Zoo Media network.

ABOUT THE BURGER KING® brand in India

Burger King India Limited is the master franchisee for BURGER KING® in India, operating BURGER KING® restaurants nationwide. Burger King India opened its first restaurant in India in 2014 and it operates more than 250+ restaurants across India. The brand recently launched its own ordering Burger King India App with great offers, exclusive deals, and loyalty rewards to users. The company operates with multiple restaurants in Delhi NCR, Punjab, Rajasthan, Mumbai, Nashik, Pune, Bengaluru, Chennai, Hyderabad, Kerala, Gujarat, Dehradun, UP, Bhopal, Gwalior, and Bhubaneswar, etc.

For more information, please visit www.burgerking.in

ABOUT THE BURGER KING® brand worldwide

Founded in 1954, the BURGER KING® brand is the second-largest fast-food burger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, and many of them are family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX, NYSE: QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.