Bisleri reinforces its communication of safe and hygienic mineral water with the all new #SamajhdaarBisleriPeeteHai campaign
Conceptualized by 82.5 communications, the new Bisleri campaign aims at educating the consumer to select only quality driven and hygienically manufactured safe mineral water.
Mumbai, April 16, 2021: Bisleri, industry leader and India’s most trusted brand of mineral water, has launched a new 360-degree integrated campaign, ‘Samajhdaar Bisleri Peete Hai’, to reinforce consumers’ trust and raise awareness of the difference between the original Bisleri and counterfeit alternatives in the market Today’s consumer is aware, educated, and is diligent while selecting products, however, the same discipline is ignored when it comes to water as they are alright to compromise and settle for unknown, unprocessed variants of mineral water. The campaign is an effort to initiate and provoke the consumer to be vigilant and choose a trusted mineral water brand like Bisleri, and not just settle for any other variant that may not follow the same quality of stringent hygiene protocols.
The TVC features Bisleri’s Baadal and his thirsty rider. At a shop, the shopkeeper hands him a local brand of bottled water despite him asking for Bisleri. As the rider is about to drink the water, Baadal quickly intervenes and points out that what he is consuming may not be safe and directs him to a shop that sells the original Bisleri. The camel then declares, ‘Samajhdaar Bisleri Peete Hai’, embarrassing his rider.
In another TVC which will go live next week, a classroom full of camels is shown mocking the teacher as he punishes a camel for misbehaving. As he leans forward to drink a glass of water from a pot, the class breaks into peals of laughter as they observe their teacher opting for an unhygienic way of drinking water. The camel, who was earlier reprimanded, then teases the professor for being unaware about Bisleri’s contactless mineral water, which is bottled in hygienic conditions.
Speaking about the new campaign, Anjana Ghosh, Director – Marketing, Bisleri International Private Limited, said, “We are extremely excited to bring back our endearing Brand Ambassadors with a new story to tell on screen. Bisleri has always centered its focus on the consumers and created various brand milestones addressing critical needs, building knowledge, and ensuring safety. In the mineral water segment, all bottles seem equivalent but there is a stark difference in the production process and this is what we need to educate and trigger consumers to make the right choice. Being consumer-friendly we have already introduced Bisleri@Doorstep service which will not only offer convenience to the consumers but also a reason for the preference for the right choice – Bisleri Mineral Water and the campaign reiterates the same with the new theme – Samajhhdaar Bisleri Peete Hai”.
Conceptualized by 82.5 Communications, Anuraag Khandelwal, ECD and Creative Head (Mumbai), said, “While in the last campaign our samajhdaar camels knew that not every bottle of water is Bisleri, this time around the camels are set to underline that humans can sometimes be careless in choosing the correct bottled water. Besides taking good-humored digs at humans, our camels also emphasize the facts that make Bisleri a far superior choice.”
Each drop of Bisleri mineral water goes through a scientifically advanced, rigorous 10-step quality process at a production facility that is highly state-of-the-art. Moreover, the water goes through 114 quality tests at various stages of its production, and at this stage minerals that have health benefits are been added. Bisleri mineral water goes through a thorough process of mineralization where essential minerals like potassium and magnesium are added to the water which helps to gain health benefits. Also, it ensures that the production and packaging are completely contactless which meets the highest standard of safety and purity.
With a legacy of over 51 years, Bisleri is one of the most trusted brands in India. Our relentless commitment to quality stands true to our promise of providing safe, pure & healthy mineral water to consumers. Bisleri follows a stringent method of a 10 step purification process and 114 quality tests to ensure purity in every sip. A symbol of goodness, trust, and purity, Bisleri has been a household name for decades. To cater to our Indian audiences’ palate, we also have a range of Fizzy Fruit Drinks in three variants – Spicy, Fonzo, and Limonite- made with a natural fruit base. The Fizzy Fruit Drinks range offer bold flavors and a bubbly experience. Bisleri has also forayed into a personal hygiene range with the Bisleri Hand Purifiers that offers a range of purifying gels and sprays with an additional touch of personal care. These products are available in three variants and sizes. For more details, visit www.bisleri.com